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'Entertainment Weekly Explores Viral Video, Fails

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To both see if they could become famous and to do their journalistic duty, two Entertainment Weekly writers, Jason Adams and Scott Brown manufactured a video they hoped would go viral and reported on the process they went through to make it happen. With advice from people at CollegeHumor, MySpace, Google Video, AOL Video, comedian Anthony King and Time Inc. lawyers, the pair shot a video of Brown breaking up with a mannequin named Becca Kelly.

To date, the video has been viewed 7,700 times on YouTube and the effort has been called a failure by Brown and Adams. It was too long. The jokes came too late in the video and the lawyers got involved. Well, we'll see. No one new who the Numa Numa kid was for a while so we'll see where this goes.

Written by Steve Hall    Comments (2)     File: Online, Viral     Jun-22-06  
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Comments

not funny.

Posted by: m on June 22, 2006 01:37 PM

It could have been funny if they had passionate make-up sex until her plastic head fell off. Then he'd start crying, holding her head in his hands and screaming at the sky.

It's weird, but not nearly weird enough.

Posted by: Sean on June 22, 2006 05:03 PM

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