Grave Site Smoking Room Delivers Powerful Anti-Smoking Message

Some ads try way too hard to deliver their message. Others, like this anti-smoking ad created by Mumbai, India-based agency Everest Brand Solution needn't try at all because it's a simple message delivered the most powerful of ways. Not a word needed. Except to say it is an outdoor installation and CoolzOr has the details and more images here. It won a Bronze Lion.