H&M Men's Jeans Tout Sexual Prowess

fitsliq.jpg

We all thought the whole Chevy Novo "No Go" thing was a bad naming gaffe but that doesn't hold a candle to H&M's naming of their new men's jeans Fit Sliq. A harmless name to those of us who regularly speak English but not so harmless and carrying an entirely different meaning in Swedish. In Swedish, it means - brace yourselves - cunnilingus or "cunt licker" in a more exact translation. Yes, according to Adland's dabitch, a women well versed in Swedish, the jeans just might become a hot item as "Swedish men and the occasional lesbian raid the stores for a pair of these naughty naughty jeans."

The kicker to this whole thing is that H&M is a Swedish company. Perhaps it's not a gaffe at all but an inside joke or perhaps it's an English speaking product manager run amok. Either way, it's funny. I mean, unfortunate.

by Steve Hall    Jun- 9-06   Click to Comment   
Topic: Bad, Brands, Strange   

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Comments



Comments

just the first of a new trend to name products after names for oral sex. i like.
regards,
Haywood Jablomi

Posted by: rock on June 9, 2006 4:02 PM





Stanton Optical


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