Miller's 'Brew Blog' Avoids PR Blather

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AdPulp points to the recently launched Brew Blog, "a daily look at beer industry news" from Miller Brewing Company. AdPulp notes the blog, because of it coverage of the entire industry rather than just Miller news, positions the company as a thought leader. Not that the average beer drinker actually cares about what Miller has to say about the beer industry but it reads a whole lot better than most PR-focused brand blogs.

by Steve Hall    Jun-21-06   Click to Comment   
  

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Comments



Comments

Ok I looked through it and learned quite a bit about what is going on in the beer world. Would the average joe find it interesting? Maybe?

Posted by: Roy on June 22, 2006 11:41 AM

Miller has been breaking it down on Bud's ass for some time now. So for me, this new blog perfectly fits their brand position (minus the attitude and entertainment factors).

Posted by: David Burn on June 22, 2006 6:44 PM

This is a wonderful opinion. The things mentioned are unanimous and needs
to be appreciated by everyone.
Amy Cooper
Pr Jobs

Posted by: Pr Jobs on June 16, 2009 1:52 AM





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