Pontiac Gets Sexy In New Hispanic Campaign


Pontiac, along with its Hispanic agency Accentmarketing, has launched a new brand campaign which attempts to position the car maker as sexy. The campaign, called "Diseñado Para Seducir," or "Designed for Seduction" and featuring music from Kinky, launched June 20 and will consist of two television spots airing on Spanish-language networks. In one ad, Grab, a woman can't keep her hands off the keys of the new Pontiac Solstice while fondling her man. In another, Traffic Stop, the driver of a G6 Convertible gets more attention than he expected from a hot police officer. We'd agree the attempt is a success.

Written by Steve Hall    Comments (1)     File: Campaigns, Commercials, Good, Television     Jun-20-06  
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Did anybody see the new "Human Element" commercial? Check it out...http://news.dow.com/dow_news/dowtv/

Posted by: Chris on June 20, 2006 12:42 PM

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