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PR Firm Exploits Baby Shiloh For Product Placement

shilohtee.jpg

In a PR coup or just another disgusting manipulation of humanity to further a marketer's end, 5W Public Relations sent baby clothing from Belly Maternity all the way to Africa so Brad Pitt and Angelina Jolie's baby Shiloh Jolie-Pitt could wear it thus allowing the brand to appear in just about every publication known to man. With price wars in play over images of Shiloh and New York Magazine writing, in a stretch, "Not since Jesus has a baby been so eagerly anticipated," it may just be a pretty good PR coup. That is, if anyone takes a microscope to the images and tries to find the brand name on the shirt. Be sure to read the ego-infested, chest thumping press release from 5w, reprinted in full over at Gawker.

Written by Steve Hall    Comments (1)     File: Bad, Celebrity, Good, Product Placement     Jun- 9-06  
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Comments

I think it's brilliant! Sick, sure -- twisted, probably -- but brilliant.

Posted by: malloreigh on June 9, 2006 01:17 PM

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