Push Up Bra Ad Sells Little Black Cocktail Dress

chantelle_push_up.jpg

AdArena stumbled upon an ad for Chantelle Push-Up bras that indicates women might need to do a bit of alteration to their little black cocktail dress to accommodate the uplifting qualities of a Chantelle Push-Up bra before they strap themselves in. That, or, once again, it just proves the right choice of image is far more powerful than even the most beautifully written copy. Or, more accurately, it just proves we're obsessed by women in little black cocktail dresses wearing push up bras. Or, most accurately, it proves that sex, well, just sells. Excuse me while I run to the store and buy a Chantelle Push-Up bra for my girlfriend. Actually, scratch that. She doesn't need any pushing up. Far from it. I'll just go get the little black cocktail dress. Wait, wasn't this an ad for a push up bra? So confusing. Oh well, Chantelle's loss.

Written by Steve Hall    Comments (1)     File: Creative Commentary, Good, Magazine     Jun- 4-06  
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Comments

And you wonder why men are portrayed as stupid in advertising.

Tits. Arse. Pussy.

In your opinion, that's what makes great advertising.

Intelligent? Stupid???

Shall I give you the answer - not sure you're bright enought to get it...

Posted by: freaked on June 7, 2006 01:56 AM

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