Witty Copy Neglects Reality
It's seldom you see a really nice piece of witty copy anymore but this Kenneth Cole billboard does the trick. The copy reads, "If Gas Prices Continue to Rise Why Not Switch Pumps." But, as Animal points out, a pair of $196 pumps doesn't exactly help save money.
Comments
Kenneth Cole has owned that billboard on the West Side Highway for years now, posting new creative regularly with copy that is typically a play on words involving current events...
As you point out, the copy, in typical Madison Avenue style, is totally illogical: if gas prices rise, consumers are less able to afford outrageously priced shoes, not more able to buy Cole.
You're all missing the intent: Gas prices too high, try walking. -john
What is Adrants turned into? Something run by account executives? Is Bob one?
John has summed up the idea beautifully.
John that sounds good if you live in Manhattan. But most of the women who will even see that billboard are most likely commuters and therefore need their cars and walking across bridges to Manhattan is not feasible, especially in high heels.
While there's a good message there, its just too absurd. And most people will realise that.
And what about men? Are they allowed to drive?
I can't stand Kenneth Cole's ads. One of them, "There's nothing stylish about AIDS" or something equally as glib was enough to swear me off ever owning a piece of his clothing again.
Was that a shoe Ad? I had no idea. Besides if I have never tried or even know what Kenneth Cole is that board told me nothing.
Was that a shoe Ad? I had no idea. Besides if I have never tried or even know what Kenneth Cole is that board told me nothing.
"It's not feasible" is the whole point. It's saying people are lazy as hell and that they should start walking. The fact that the idea of walking (even if it is in heels) seems so shocking to you probably proves that point.
Although, I don't really think the line is all that clever. Look back at some of the really old Kenneth Cole work... it's seriously edgy and extremely smart. They really had a voice then. Now they're just trying to be cute.
Oman, that's bad !
It's a Riy ad !
Abou...se the language if it makes you dhabi.
Next ad's in Swa...heel...i.
Can anyone do worse than this before KC strikes again.
Pump it up, folks.
switch TO pumps would be the idea.. iguess you guys are really ruthless on the poor guy whos tried to write something thatll make atleast the sides of your face twitch if not make you smile..