Lindsay Lohan Fronts Proactiv Acne Campaign


While Lindsay Lohan is now schilling Proactiv acne medicine in a new infomercial spawned from a $2 million contract with the company, we're kinda thinking if she'd just settled on a particular body size rather than stressing her body out with all that "my boobs are too big," "I'm too skinny" and "Wait, I'm fat again" crap, she might not have suffered so much from acne. But, don't listen to us. We're not doctors but we had to write something because, otherwise, who really cares Lindsay's doing an infomercial for an acne medicine?

Lohan follows a long line of celebs praising Proactiv from Britney Spears to Alicia Keys to Jessica Simpson to Elle Macpherson to Kelly Clarkson.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Celebrity

If You've Got the Got, You've Got to Get An Agency


It's not only the Got Milk campaign that's got the "got." Gathering together all the ads created by people who can't seem to come up with a headline better than "got...fill in the blank," Albuquerque agency 3, begs marketers to hire an agency. Any agency. Preferably theirs, of course but any will do. If you ever created a "got" ad, you might feel a bit uncreative after watching this video.

by Steve Hall    Jul-11-06    
Topic: Agencies, Good

Oil Covered Animals Encourage Travel to Alaska


Adfreak's Tim Nudd points to a 13-spot campaign, one of which uses oil covered animals and the tagline "Explore Alaska. Before the big oil companies do" to promote travel to Alaska. The Brooklyn Brothers created the campaign which can be viewed here.

by Steve Hall    Jul-11-06    
Topic: Campaigns, Commercials, Online, Television

Three Teens And A Dude Explain Pen Top Computer


Fly, a sort of Leap Pad for teens, has launched a site to promote the pen top computer which, when used with special paper, can do all sorts of cool things according to the three teens and one dude featured in several videos on the site. We're not sure if it was the cute Asian-ish girl or the very natural sounding video clips that kept us on the site for far longer than is normal for us but whatever it was, this site just seems to do a great job explaining the product in a very conversational tone that doesn't sound forced. Why we'd need a pen top computer, we're not sure but we seem to have the urge to go buy one now.

by Steve Hall    Jul-11-06    
Topic: Commercials, Good, Online

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Kelly Monaco, Brooke Burke Rally For Gillette's NoScruf


Dancing With the Stars' Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette's NoScruf campaign (previously) to New York's Herald Square today around noon with a rally to carry the movement's message: we aren't going to shave until you do. Boston's Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave - with Gillette razors, of course - by threatening men with women who don't shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It's the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.

by Steve Hall    Jul-11-06    
Topic: Celebrity, Events, Good

Filthy Confessions Offers Place to Reveal Your Dirt


If you're feeling dirty or you are feeling guilty and need to confess something, cleaning product Greased Lightning has given you a place to air your dirty thoughts on a site called Filthy Confessions. On the site you can write or phone in your confession and listen and read the confessions of others. Visitors who use Blogger can also publish their confession on their blog by entering their username and password. There's also a sweepstakes that offers the chance to win a vacation and the usual send to a friend feature. What? No MySpace page?

by Steve Hall    Jul-11-06    
Topic: Online

Sony Introduces Slingbox Competitor. Does Poor Job


Slingbox, a device that allows you to watch anything from your home-based cable box or DVR while anywhere in the world through an Internet connection, has a new competitor. Sony is launching Location Free which pretty much does exactly what Slingbox does. Unfortunately, Sony's website for this product doesn't do a very good job explaining the product whereas Slingbox does. Sony's site is heavy on Flash and light on clear product description. Slingbox provides a simple site with a simple to understand (albeit a bit informercial-ish) product tour video that clearly explains exactly what the product does.

more »

by Steve Hall    Jul-11-06    
Topic: Bad, Brands, Commercials, Creative Commentary

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