Ad Network Perceptions Surveyed, Booze Gets Fruity

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- Online marketing publication Adotas has launched a survey on the industry's perception of ad networks from both the advertiser and publisher perspective. You can take the survey here.

- Eatmail's Emily loves this new Mother-created ad for Diego's fruit flavored booze. We don't feel the love.

- Not that we ever knew there was such a thing as a tricked out, gigantic, Hummer-like street legal pick up called the CXT but you can trick one out yourself at International's CXT site created by Magnetik and Fathom Communications.

- Well if this Lynx ad isn't bluntly phallic, we promise never to post another gratuitous image on this site.

- Exactly what kind of excitement do you think is running high after seeing this San Diego Zee ad?

- Advergirl, again, delves into the idiocy of corporate marketing and the continuing consumer unfriendly practices companies foist upon us to protect their own dying business models

by Steve Hall    Jul-13-06    
Topic: Commercials, Research



Oral Fixation Takes Over Ad Industry

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I really wasn't going to comment on this ad but after reporting mouth-shaped urinals were removed from a McDonald's in the Netherlands because they were seen as perversely sexual by a visiting American, I just wonder what that person would think of this girl's open mouth, ready to receive objects that, apparently, need oral attention. Aside from all that, the not so smart thought of opening a bottle with one's mouth and the fact this just looks like a mock up some art director wished actually ran somewhere, it's not a bad ad.

by Steve Hall    Jul-13-06    
Topic: Opinion, Point of Purchase, Strange



Politically Correct, Sexually Closeted Attitude Causes Urinal Removal

Leave it to the politically correct, sexually squeamish mind of an American to become so offended by those red-lipped, mouth-shaped urinals in a Netherlands McDonald's, the person's complaints caused the owner to remove them. Yes, we Americans are, for the most part, an oversensitive bunch so caught up in our fervent desire not to do anything that might remotely cause bad vibes for a person or a particular group of people, we read negativity into almost everything. The designer of the toilets, Meike van Schijndel, said the toilets were designed to be cartoonish and not represent a woman's mouth. Of course, way back in 2004 when they first appeared at New York's JFK airport, we didn't know how to react either.

by Steve Hall    Jul-13-06    
Topic: Bad, Brands, Strange, Trends and Culture



Women Love Nike, Bestow Award

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Apparently, Nike's celebration of female body parts such as big butts, thunder thighs and tomboy knees has pleased the Women's Image Network so much they've named the brand 2006 Advertiser of the year. WIN Founder Phyllis Stuart praised Nike, saying, "Nike advertising makes women feel good about being female. Since The WIN Awards celebrate film, television and advertising that dispels female media stereotypes, Nike is an ideal honoree. Their advertising has always encouraged women to participate in sports, which significantly improves women's self-esteem and enhances their chances of success in all areas. When women see a NIKE ad we feel more capable".

One or more Nike athletes will be on hand to present The 2006 Advertiser of The Year award to Nike's Associate Director of U.S. Advertising, Saga Shossne. The WIN Awards ceremony will be held on Wednesday, October 25, 2006 from 7 P.M. to 11 P.M. in Los Angeles.

by Steve Hall    Jul-13-06    
Topic: Industry Events



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