Advergirl Skewers Coke's Move Into Consumer Generated Media

Advergirl, fast becoming my new favorite ad blog (if she keeps writing things like this), has offered up, in reaction to reading a Church of the Customer post about Coke's apparent knee jerk foray into consumer generated media, a hilarious but ever so realistic meeting scenario between Big Agency and Big Client on New Media. Give it a read and it will sound like every meeting you've ever been.

Written by Steve Hall    Comments (0)     File: Brands, Consumer Created, Good     Jul-12-06