Altoids Thinks Sexual Oddities Will Sell Product

altoids_sexual.jpg

AdFreak points to three new commercials for Altoids Sours in which sexual deviancy is used to promote the mints. Somehow Leo Burnett, we assume, thinks this is an extension of the brand's "Curiously Strong" platform but we think it's just "curiously strange." Of course, that could be a good thing. After all, fruits who like their Fruit of the Loom underwear a bit too much, sadomasochists and transvestites should have equal time in ads just like every other minority group now does.

by Steve Hall    Jul-27-06   Click to Comment   
Topic: Brands, Campaigns, Commercials   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

that ad is hysterical!

Posted by: M&M on July 27, 2006 6:35 PM







Featured FREE Resource: