BBDO West Launches Anti-Graffiti, Zoo Pro-Bono Work

graffiti_150_sf.jpg

BBDO West has been busy lately and has just released two new pro-bono projects. The first is an anti-graffiti campaign for the city of San Francisco supporting the Mayor's Graffiti Abatement Program. The out of home campaign shows how certain graffiti can affect an environment with images of graffiti placed in people's homes. While comparing a public place to a private place might not be the best argument against graffiti, it does make the point strongly. The second pro-bono campaign was launched earlier this week for the San Francisco Zoo and consists of light poles transformed into giraffe banners.

UPDATE: Several people have submitted spoofs of this campaign to street art site Wooster Collective.

by Steve Hall    Jul-14-06   Click to Comment   
Topic: Good, Outdoor   

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Comments



Comments

Am I the only one that thinks that the graff in the houses looks really cool?

Posted by: juls on July 14, 2006 5:08 PM

Hey it's Jack. Hi Jack.

Posted by: mark on July 14, 2006 7:06 PM

this is a pathetic ad shame on the people who put it together get a real job or get aids and understand a real problem who thinks of this crap ?

Posted by: 111 on July 14, 2006 8:52 PM

Juls, When I first saw this on Wooster Collective blog, the image of the baby's room was all I could see, and before I read the post, I thought ... What a great idea for a kid's room! So you're not the only one. I like the bathroom, too.

And the campaign is a fear-mongering outrage ... a complete waste. Shame.

Posted by: Michele on July 14, 2006 10:59 PM

their are more important problems out there. dont u have anything better today like save the world bono

Posted by: frsh on July 15, 2006 9:22 AM

their are more important problems out there. dont u have anything better today like save the world bono

Posted by: frsh on July 15, 2006 9:23 AM

THE best is that their Romanian wing of BBDO is called Graffiti BBDO. I kid you not:
http://www.animalnewyork.com/2006/07/ad_agency_hates_graffiti_unles.php


Posted by: Bucky Turco on July 15, 2006 9:54 AM

graff is surely not the problem to be fought agaist so hard, anyway, as a design solution, i like these ads very much. fuck the campaigns tho ...

Posted by: meq on July 15, 2006 10:30 AM

It probably would have been more provocative to simply show graffiti on actual vandalized structures (like churches, children’s schools, etc.). It sure would be funny to see these executions as OOH, as taggers would have a field day. Plus, the depicted graffiti seems kinda dated and stereotypical; the adfolks responsible should have tapped into what’s happening out there right now. Finally, the stop it “before it really spreads” notion is pretty paranoid and silly. What do the advertisers actually expect people/the public to do here?

Posted by: HighJive on July 15, 2006 2:25 PM

who wants to make an anti-BBDO west campaign?
oh, my bad, they already did.

Posted by: Lunak on July 15, 2006 3:52 PM

The graff in the house does look pretty rad.

Posted by: AWOL on July 15, 2006 4:17 PM

quite a nice idea, its amazing to see how unstructured "graffiti" looks good in a area u wouldnt think of seeing it. very inspiring.

Posted by: steve on July 15, 2006 5:07 PM

quite a nice idea, its amazing to see how unstructured "graffiti" looks good in a area u wouldnt think of seeing it. very inspiring.

Posted by: steve on July 15, 2006 5:07 PM

graf causes cancer. im sicker for looking at it. for every can thats sprayed. a puppy dies. im wondering how many kittens died in the making of this add. i know the "greater good" bullshit but, im still very angry. im going on strike. im fasting and sniffing fumes until our world is utopia and we all turn into buhddas and disintegrate. myspace me when it happens, ill be watching tv.

Posted by: charles on July 16, 2006 9:03 AM

The kitchen and bath graff looks pretty cool. The baby room and could be cool, but those tags look pretty lousy to me. Maybe they should have gotten someone other than the intern to make the throw ups. Give that kid a crayon!

Posted by: Will on July 16, 2006 2:44 PM

Graf in a nursery can look way cool. Check out my lion and dogs work on this months Art Crimes...everyone in the neighbourhood wants a nursery like this...

http://www.graffiti.org/japes/japes_2.html

Peace Japes TCS

Posted by: Japes on July 16, 2006 11:25 PM

Graf in a nursery can look way cool. Check out my lion and dogs work on this months Art Crimes...everyone in the neighbourhood wants a nursery like this...

http://www.graffiti.org/japes/japes_2.html

Peace Japes TCS

Posted by: Japes on July 16, 2006 11:26 PM

funny story.

my best friend was the one commisioned to graff this house for the ads.

wooster collective is a site i check daily and to see it up on there was a trip.

Posted by: COLA WAR on July 17, 2006 12:00 AM

Wack signs. Would look really fresh if you did it proper..

Posted by: Yoone on July 17, 2006 12:33 AM

http://www.woostercollective.com/2006/07/bbdo_mashup_by_bsasstncl.html

This one gets the message across pretty powerfully. Who's the criminal -- from Wooster Collective.

Posted by: malloreigh on July 17, 2006 3:16 PM

So the same ad company that made anti-graf ads... also made a campaign that *looks* like graf (the giraffe/pole). Anyone else see the irony?

Posted by: Tolana on July 18, 2006 1:47 PM

I actually find the environments kind of attractive, especially the kitchen - I could easily go for a kitchen like that if I'd have a house!

Kind of basquiat-esque if you ask me...

Posted by: Niklas Persson on July 19, 2006 2:13 PM

Funny, advertising grips graff in alot of ways. They want to use it for "street cred" for their clients, but they will never support the art form. Funny because most graffiti artist's I know usually become designers or art directors. And yes and those tags are pretty wack, no foundation of letter structure. Hell they can't even get graffiti fonts to look proper yet what did you expect?

Posted by: cyfn on December 29, 2006 1:03 AM

Funny, advertising grips off graff in so many ways. They want to use it for "street cred" for their clients, but they will never support the art form. Funny because most graffiti artist's I know (including myself) usually become designers or art directors. And yes those tags are pretty wack, no foundation in the letter structure. Hell they cant even get graffiti fonts to look proper yet, what did you expect?

Posted by: cyfn on December 29, 2006 1:05 AM





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