Cadillac to 'Wild Post' For Younger Audience

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As part of a new campaign which will included magazines and TV, Cadillac's new agency, Boston-based Modernista, will also use wild postings in several metro areas in an attempt to get its jiggy back and reel in some new demo segments the automaker is calling "alphas," move-ups" and "hot moms." Recent research the company did revealed many people younger than the typical Cadillac demo were familiar with the Escalade, likely due to its hip-hop status and appearances on HBO's The Sopranos, but didn't know the company had any other relevant vehicles. To address the desire to retain existing older customer while bringing in new, younger customers, the campaign will bring on a little attitude, highlight the insignia and explain the model line-up. The campaign breaks in August.

by Steve Hall    Jul-27-06   Click to Comment   
Topic: Campaigns, Good, Magazine, Outdoor, Television   

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Comments



Comments

Ok the the favorite black Escalade sits by the tower at the drag stirp each weekend. However I have never seen a teen driven Cadillac of any kind at the starting line during any friday night or saturday night street race event, and don't expect to. The thirty plus son still calls them an old folk car. Tough job, tough sale is it worth the trouble and bucks?

Posted by: Roy on July 27, 2006 6:53 PM

Boomers are the most sought after demographic segment or am I wrong?
the cts V is a cadillac with a corvette engine and frame..past four years has focused on 50+ buyers...ergo Led Zep music in TV spots...:)

Posted by: goose on July 28, 2006 1:23 PM





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