Cuervo Black Campaign Unsells Target Audience
Adrants reader John Eppstein doesn't like the new Cuervo Black campaign which promotes it as an ingredient for a Cuervo Black and Cola. He thinks the ads are a bit pretentious and a turn off to the very audience the campaign is trying to reach. We'll let him explain:
"Have the people in charge of the current Cuervo Black ad campaign secretly been paid off by the competition? Or are they simply too stupid to understand that, while an obnoxious, oversaturated ad blitz may get a product to stick in the audience's collective memory, it is not always a desirable result? The current Cuervo Black ads inspire a strong aversion response in a large segment of the market. The smug, insincere voice reading lines obviously written by some flack who thinks everybody is even more stupid and vacuous than himself are an immediate turnoff..... and when this advertising is scheduled in heavy saturation the result is people swearing that they will never, ever partake of the product that this noxious advertising is attempting, oh so clumsily, to shove (or pour, in this case) down their throats."
You can see the ad here (sorry, no direct link what with all the age verification and unlinkable Flashturbation. Navigate your way to the Cuervo Black page and there's a link to the ads there). You've got to admit, the voiceover is a bit grating. And didn't semi-shaved look go out with Miami Vice? Also, the voice of the guy who orders the Cuervo Black and Cola - it's just too...well...creepishly unnatural. And the blond hottie? So cliche. Oh wait, I get it. They're going for cliche on purpose, right?