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Fitness Company Leaves Boring Health Club Imagery Behind

les_mills_gas_station.jpg

Draft New Zealand has created a campaign for fitness company Les Mills International that steers clear of typical health club imagery in favor of striking images that promote individual aspects of the health chain's offering. From weight lifting to martial arts to balance (whatever that is) to cycling, the chosen images catch attention far better than your average health club image. You can see all the ads here.

Written by Steve Hall    Comments (0)     File: Good, Poster     Jul- 7-06  

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