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For Our Own Sanity, We Bring You This Bikini Billboard

hm_bikini.jpg

Sorry. Just as we were trying to point out women aren't the only sex objectified in advertising, this ad slaps us in the face and we felt we'd be doing a disservice by not sharing it with you. OK, that's a stretch. We admit this is completely non-newsworthy and, besides, the women look like they are having a good time together in the ad rather than being objectified but still, as our editor keeps telling us, this is not Ad Age, it's Adrants. So, we oblige the master lest he force us to view an endless stream of barely dressed women for weeks on end...with our hands restrained.

Written by Steve Hall    Comments (2)     File: Outdoor, Trends and Culture     Jul- 3-06  
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Comments

Can you point out a way to me in which to nicely advertise a bikini that does not "objectify" women? I guess you could have a dude wear it. Or one of each. Or a duck. But a girl in a bikini in a bikini ad strikes me as fairly appropriate...

Posted by: Andy Havens on July 3, 2006 03:22 PM

did anybody else notice how the far woman's bikini bottoms were almost appearing somewhere around mid-thigh?

-kb

Posted by: kb on July 5, 2006 03:13 AM

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