Procter & Gamble's Cover Girl has added to it long list of celebrities vamping in its formulaic advertising Keri Russell, who killed a TV show by cutting her hair. Thankfully, she looks much better in this EricssonFina-created/Final Cut-edited commercial in which she pretends to be some sort of kung fun double agency while hyping the companies Outlast Double LipShine lip gloss. The spot contains the usual canned ad-speak "Ever been double crossed by your lip gloss? Color, flip and shine,. It won't double cross. From Easy, Breezy Cover Girl."
Now this is preciously priceless. Coors Brewing Chairman Pete Coors, tha man who always urges responsible drinking in Coors ad campiagns, was arrested yesterday for drunk driving. He was stopped for rolling through a stop sign and his blood alcohol level was found to be above the legal limit for the state. For his part, Coors was conciliatory saying in a statement, "I made a mistake by driving myself home after a friend's wedding celebration. I should have planned ahead for a ride. For years I've advocated the responsible use of our company's products. That's still my message, and our company's message, and it's the right message. I am sorry that I didn't follow it myself." Oops.
Crispin is at it again with those Burger King microsites. Campbell Mithun has created a site for Burger King that lets you select particular dance moves for a puppet King to make, watch it and send it to a friend. That's it. Nothing more. Simple. Straightforward. Not sure if it's going to sell any hamburgers but, then again, it's just a fun time waster. It's nice to see a less scary version of the King here.
AdFreak tells us Sony, as a follow up to its Bravia Bouncing Balls ad, is letting the public in on the filming of the ad's sequel which will debut online sometime in September. Sony's agency Fallon will detail the shoot and production of the sequel ad along with interviews and video clips on the Bravia-Advert site. Hmm. It's sort of a Snakes On A Plane kind of thing.
There's nothing like a campaign focused towards women in mini skirts laying drunk on the sidewalk with their panties exposed to get the world writing about it. Yup. The Suffolk (England - the only place this kind of campaign could happen) police, continuing their "Lock Em' Inn" campaign which urges people not to misuse alcohol, have published a Conde Nasty-like magazine called Safe! that, through its tongue-in-cheek lifestyle editorial approach, continues to urge women not to drink too much, not to wander around alone and to make sure they get home safely - with their pants on.
- Online marketing publication Adotas has launched a survey on the industry's perception of ad networks from both the advertiser and publisher perspective. You can take the survey here.
- Eatmail's Emily loves this new Mother-created ad for Diego's fruit flavored booze. We don't feel the love.
- Not that we ever knew there was such a thing as a tricked out, gigantic, Hummer-like street legal pick up called the CXT but you can trick one out yourself at International's CXT site created by Magnetik and Fathom Communications.
- Well if this Lynx ad isn't bluntly phallic, we promise never to post another gratuitous image on this site.
- Exactly what kind of excitement do you think is running high after seeing this San Diego Zee ad?
- Advergirl, again, delves into the idiocy of corporate marketing and the continuing consumer unfriendly practices companies foist upon us to protect their own dying business models
I really wasn't going to comment on this ad but after reporting mouth-shaped urinals were removed from a McDonald's in the Netherlands because they were seen as perversely sexual by a visiting American, I just wonder what that person would think of this girl's open mouth, ready to receive objects that, apparently, need oral attention. Aside from all that, the not so smart thought of opening a bottle with one's mouth and the fact this just looks like a mock up some art director wished actually ran somewhere, it's not a bad ad.
Leave it to the politically correct, sexually squeamish mind of an American to become so offended by those red-lipped, mouth-shaped urinals in a Netherlands McDonald's, the person's complaints caused the owner to remove them. Yes, we Americans are, for the most part, an oversensitive bunch so caught up in our fervent desire not to do anything that might remotely cause bad vibes for a person or a particular group of people, we read negativity into almost everything. The designer of the toilets, Meike van Schijndel, said the toilets were designed to be cartoonish and not represent a woman's mouth. Of course, way back in 2004 when they first appeared at New York's JFK airport, we didn't know how to react either.
Apparently, Nike's celebration of female body parts such as big butts, thunder thighs and tomboy knees has pleased the Women's Image Network so much they've named the brand 2006 Advertiser of the year. WIN Founder Phyllis Stuart praised Nike, saying, "Nike advertising makes women feel good about being female. Since The WIN Awards celebrate film, television and advertising that dispels female media stereotypes, Nike is an ideal honoree. Their advertising has always encouraged women to participate in sports, which significantly improves women's self-esteem and enhances their chances of success in all areas. When women see a NIKE ad we feel more capable".
One or more Nike athletes will be on hand to present The 2006 Advertiser of The Year award to Nike's Associate Director of U.S. Advertising, Saga Shossne. The WIN Awards ceremony will be held on Wednesday, October 25, 2006 from 7 P.M. to 11 P.M. in Los Angeles.
Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.