For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.
Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.
If you want your website to rule the Search Engine Results Pages (SERPs), you need to create optimized and relevant content. You may have had difficulty keeping up with changing SEO trends. Check out this top ten list of important SEO 2019 trends that you need to know.
There's no doubt about it that marketing isn't always smooth sailing and even some of the most successful brands in the world launch campaigns that aren't received well at all. In fact, some of the following campaigns from the likes of McDonalds and Coca Cola even went as far as to cause public outrage. Here are seven of the worst marketing mistakes we've ever seen!
Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?
Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.
Content marketing involves providing reliable and valuable content or information to prospective customers with the goal of branding, positive sentiment, building trust and awareness. This is done through podcasts, social media posts, standard videos, webinars, e-books, email newsletters and white papers. Let's now discuss the importance of content marketing.
Onboarding customers isn't something that belongs just on your website. Email, as one of the most effective marketing tools is an excellent place for this too. However, you have to know how to make the right kind of impact with your customers.
Here are some tips you might find useful:
Understand the customers
The first step to anything is research - in this case, of your customers. For one, start paying attention to what people are already doing with your software. Use metrics to track their engagement, actions and reactions to different things. You'll get a lot of data about your customers from different analytics sources. All of this data should be analyzed and comprehended in a way that can help you understand your users better.
The fact is, without understanding who your customers are, you are shooting blindly. Avoid making this mistake and research everything you can.
If you are a musician in today's world, one of your biggest questions is probably how to get people to listen to your music. Record labels are not really working with people who don't have a large fan base and all that's left to do is to self-promote.
Build an email list
Email list is one of the most essential things when it comes to marketing your music. Most artists simply forget or neglect to do it or they think that it's outdated. However, an email list is a crucial part of any marketing strategy.
You need to start building it before you even finish your album. A year earlier is a good place to start but you can definitely go earlier. Gather people, share useful and entertaining content and stay consistent.
There is no use releasing an amazing album when there is no one there to buy it. With a newsletter, you have someone to market it to and that could be a valuable source of attention for your music.
If you are not quite sure how to get people on that list, you could try offering one or two free songs in exchange for an email or offer an ebook on something from your industry. People love freebies and will usually go for it.
Time Clock Wizard (TCW) is a free attendance monitoring system that allows you to create work schedules for your employees. Aside from tracking your teams, this system will help you create timesheets, and keep your payroll in order. It's also designed to give back time to human resources teams and managers so that they can focus on revenue generating activities for your company.
But, what are the other advantages of Time Clock Wizard? Read this article to find out more about the 9 benefits of using Time Clock Wizard for your organization.
Advertising is always a crucial part of business strategies, and the visibility that brands experience often has an impact on the overall reach that they experience. Through the years, the retail industry, in particular, is one in which the role of advertising played a prominent role. As more and more brands began to take over certain spheres, the need to stand out become a lot more imminent. The ads that were being showcased suddenly become the way in which people could connect with the brand and get to know of the products that they offered.
Consumers never see the process, only the end results, but marketers are always busy finding marketing moves that align with current trends. As 2019 slowly rolls around, it's time to ramp up your advertising methods to meet your marketing goals.
Although 2019 is a new year, some 2018 marketing trends haven't yet lost their value and can still be applied. Marketing professionals must consistently find ways to seamlessly and effectively integrate new trends with existing trends. Since technology is constantly and rapidly growing, new consumer opinions and new laws and regulations must be considered while implementing strategies.
When considering new marketing strategies to implement in 2019, marketers pay attention to upcoming trends and government regulations. It isn't too early to figure out which marketing tactics to implement right away in the new year. We have compiled a list of the top trends to utilize in the coming year.
So, you've got sufficient website traffic, a low bounce-rate and have packaged a tempting and generous offer to bring your prospective customers over the line. Brilliant! But what's concerning is the low uptake of your core offering. Why are your customers so ambivalent about such a fantastic deal?
Sales guru Zig Ziglar once said that there are a mere 4 reasons why people won't buy from you. These are:
- No money
- No need
- Not in a hurry
- No trust
We'll explore some of these issues here:
The most challenging aspect of any search engine optimization strategy is staying current. The Google gods are indeed fickle masters: every year, the headquarters in California roll out more than 500 changes to their search algorithm (Moz).
To help you stay current with the latest search engine trends, I've aggregated and analyzed seven SEO strategies that remain valid in 2018. We'll discuss each strategy in-depth, and teach you how to implement it most effectively.