Kelly Monaco, Brooke Burke Rally For Gillette's NoScruf

e79_kelly_monaco_maxim.jpg

Dancing With the Stars' Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette's NoScruf campaign (previously) to New York's Herald Square today around noon with a rally to carry the movement's message: we aren't going to shave until you do. Boston's Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave - with Gillette razors, of course - by threatening men with women who don't shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It's the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.

by Steve Hall    Jul-11-06   Click to Comment   
Topic: Celebrity, Events, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Pictures of unshaven women? No thank you. Now, as I sit here unshaven this morning I would shave for the young lady in the picture. It will be interesting what the response to the promotion will be.

Posted by: roy on July 11, 2006 11:20 AM

simply put, lame.
the whole thing was so transparent. wannabe models with fake hair under their arms holding overtly professional-made signs screaming ridiculous chants. oh, and there were about 13 people watching.
the only reason i went to the site after seeing the "rally" (which was set up right outside my office building) was to find out which agency was behind the strategic insight that their target is made up of a bunch of idiots. the site was obviously based on the same premise as it unsuccesfully tries to extend the charade. accept, here is the clincher. a link is provided at the bottom of the page that calls for "questions." this is obviously set up so "we can give the consumer a chance to ask all sorts of CRAZY questions about this CRAZY organization" and wouldn't you know it... they forgot to mask the email address - noscruffquestions@DIGITAS.com.

Posted by: unfortunate observer on July 11, 2006 2:00 PM

simply put, lame.
the whole thing was so transparent. wannabe models with fake hair under their arms holding overtly professional-made signs screaming ridiculous chants. oh, and there were about 13 people watching.
the only reason i went to the site after seeing the "rally" (which was set up right outside my office building) was to find out which agency was behind the strategic insight that their target is made up of a bunch of idiots. the site was obviously based on the same premise as it unsuccesfully tries to extend the charade. accept, here is the clincher. a link is provided at the bottom of the page that calls for "questions." this is obviously set up so "we can give the consumer a chance to ask all sorts of CRAZY questions about this CRAZY organization" and wouldn't you know it... they forgot to mask the email address - noscruffquestions@DIGITAS.com.
no some of you might say, "but, you went to the website right? so the campaign did its job." that's were your wrong, as a result of their short-sighted assumption of me as a 20-something man who is naive enough to fall for lame marketing scheme, i will now sneer at Gillete the next time I'm in Duane Reade and pay the $20 for that other quadruple-vibrating-titanium-razor.

Posted by: unfortunate observer on July 11, 2006 2:05 PM

Rolled on the Floor LMO! being an original geocities homesteader this site cracked me up! The viral spread may just kick this campaign into a viral titan class ad. You never know...bravo to digitas for the effort to be snarky.

Posted by: arthur on July 11, 2006 2:42 PM

i'm all for the t&a.. but i have to agree with unfortunate observer.. boo urns... this campaign reeks.

Posted by: Brent on July 11, 2006 2:52 PM

any reason the digitas link goes to "gigitas.com" (which is, incidentally, a dead link)?

Posted by: linky linkerson on July 11, 2006 4:24 PM

Probably the same reason the "Tags" above say "Jelly Monaco". Adrants needs proofreaders. Mr. Unfortunate Observer above needs to take a spelling class as well. He also needs to learn not to press the POST button twice in the midst of whining about marketing. He is clearly struggling with his Tuesday OxyContin withdrawal from his big fancy NY weekend with his clever ad friends.

Posted by: Karen N. on July 11, 2006 5:15 PM

You tell me what is more annoying Karen N. Someone posting a marketing comment on a site about... oh, i don't know, marketing. Or someone who posts a comment that has nothing to add to the conversation except (used spell check this time) insults and stereotypes.
You don't happen to be the intern at Digitas in charge of tracking all the "blog-buzz" on your new Gillette campaign? Might explain the frustration I hear your voice...

Posted by: Unfortunate Observer on July 11, 2006 5:40 PM

AdRants needing proofreaders?!!?!
I've got only one thing to say to that(Suitable for bumper stickers/framing/shirts/tattoos):

AdRants - Love it or Leave it.

Posted by: Brent on July 11, 2006 5:58 PM

OK, OK, I fucked up big time on this post. Doing surgery on it now:-) Also, the computer I publish on is old and the keys are fucked up so they don't always render what I mean them to. It's time for a new comp. And yes, I'm blaming it on the equipment:-)

Posted by: Steve Hall on July 11, 2006 6:23 PM

and steve, while you're at it, can you remove the first of the double post i made above. i wouldn't want karen n. to yell at me again. thx.

Posted by: Unfortunate Observer on July 11, 2006 6:40 PM

Jelly Monaco? Sounds delicous! I like mine with chunky peanut butter. Did any mainstream media pick up on this?
I doubt the counter on noscruff.org is real... 123 million?!?

Posted by: Jameson Bull on July 18, 2006 11:28 AM







Featured FREE Resource: