Lexus ES 350 Spot Bores

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Here is, perhaps, one of the most uninteresting car commercials we've seen in, well, ever. Trying to highlight the engineering feats of the new Lexus ES 350, Team One Advertising, along with Digital Domain, have created spot with an oddly mismatched voiceover, awkward pacing and the inclusion of special "computer aided design" effects intended to reinforce the spot's concept but, at least to us, don't. No doubt the digital effect and production of this spot are impressive but they can't make up for the less than exciting message the spot tries to convey.

by Steve Hall    Jul-18-06   Click to Comment   
Topic: Bad, Commercials, Creative Commentary   

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Comments



Comments

i think being a little to harsh on this one. while i don't think this a good ad my any stretch, i think i've probably seen 10 car ads in the last month that were worse. as for the voice over, that's the same guy that has been doing lexus vo work for the past 10 years or so.

fact is, 99.9% of car ads suck. compared to 99.8% of other ads.

Posted by: t on July 19, 2006 11:17 AM

i think being a little to harsh on this one. while i don't think this a good ad my any stretch, i think i've probably seen 10 car ads in the last month that were worse. as for the voice over, that's the same guy that has been doing lexus vo work for the past 10 years or so.

fact is, 99.9% of car ads suck.

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