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MansionPoker Campaign Brings Back Game's Elegance

mansionpoker.jpg

Most ad campaigns for poker sites are cheesy and focus on the winning rather than the elegance of the game. MansionPoker.net came to LA-based 72andSunny to change all that. The agency created a six spot television campaign illuminating the game's strategy and James Bond-ish sophistication which feature narration from actor Dougray Scott and appearances by MansionPoker's pro player Erica Schoenberg. The campaign is tagged "Welcome to the Game" and highlights the wit and competitive nature of the game. Two spots, War and Shambles broke July 2 and four more will follow over the next few months. Recently, poker seems to have gone from Dom Perignon (not Cristal you hipsters) to Budweiser. This campaign aims to change that.

Written by Steve Hall    Comments (2)     File: Campaigns, Commercials, Good, Television     Jul- 6-06  
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Comments

just how many friends do you have at that agency or how much did they slide your way in swag to get you to highlight it?

uninteresting, unoriginal, annoying voiceover, and a horrendously busy site.

so far, the repeated references to 72andsunny fall flat as does their work.

Posted by: dave on July 6, 2006 02:37 PM

72andSunny is very good at sending coherent press releases and I like the work they do so I highlight it. Sure, the site is busy but I was talking about the ads. I think they're well done. But, like everything, it's just a matter of opinion.

Posted by: Steve Hall on July 6, 2006 06:00 PM

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