MiamiHerald.com | 07/16/2006 | Bagging new revenue

There's two reasons why US Airways' decision to place advertising on air sickness bags is pointless and stupid. First off, when was the last time you puked on a plane or actually looked for or even found an air sickness bag? Not a smart media buy if you're trying to reach a crowd. Second, during the act of puking, are you normally able to focus on anything other than making sure you properly projectile the substance from your stomach? Oh, and third, do you really want to look at the bag after you fill it with puke? The only benefit any advertiser will receive from making a buy on puke bags is the press that will surround the first advertiser who decides to do so.

We'd love to see the measurement metrics on this ad medium as well. Cost Per Puke? Gallons of Puke Per Flight? Any media planner care to weigh in on this?