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Oreo And Randy Jackson Make Daring Commercial

jackson_oreo.jpg

Tian questions Oreo's choice of American Idol's Randy Jackson as host of the company's Oreo & Milk Jingle Contest. He appears in ads and on packaging promoting the contest. Tian points out the term "oreo" is slang for "African Americans that the black community is generally offended with for betraying their roots usually for dating caucasion girls, dressing too white, talking too white, etc." as defined in the Urban Dictionary.

Of course there's nothing wrong with Randy Jackson hosting the contest but, and we may be reading too much into this, to see fellow African Americans appear to be calling Jackson an "oreo" in the ad is either a perpetuation of the stereotype or a brilliant twist on the stereotype that gleefully casts aside political correctness and goes for daring humor. It's sort of an acknowledgment of labels while, at the same time, deflating their relevance. It's not like "oreos" are the only ones that have been singled out for their "cross over" behavior. After all, we've got the term "wigger" to describe the other side of the equation. Unfortunately wigger doesn't rhyme with Oreo so it's unlikely we'll see a version of the spot riffing off that bit of slang.

Written by Steve Hall    Comments (7)     File: Celebrity, Commercials     Jul- 6-06  

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Comments

Randy is a sharp kid and popular with some audiences. My question is who's the target and are they willing to live and die with his popularity.

Posted by: Roy on July 6, 2006 11:43 AM

Randy is a sharp kid and popular with some audiences. My question is who's the target and are they willing to live and die with his popularity?

Posted by: Roy on July 6, 2006 11:44 AM

RJ is immense with the very kids that dunk Oreos religiously. This is another smile-maker. Thx Steve!

Posted by: goose on July 6, 2006 01:30 PM

When my questions come from is the fact that every day 2006 American Idol becomes more a part of ancient history. That and the fact that Randy Jackson is not in the news every week like some of his little friends. Nice guy, good interview (done that)most will at least know his name and face but will they care? The other side of the coin is noted above the verbage used. For my taste it is a maybe yes maybe know shot in the dark.

Posted by: Roy on July 6, 2006 03:49 PM

Oh, please.

Would it be any better if he was in a cracker commercial?

Posted by: A Honkey on July 6, 2006 06:16 PM

Ninja puh-lease. What, did an account person make this observation?

Posted by: Montey King on July 7, 2006 02:21 PM

Come on...eat Oreos dog!

Posted by: John Boy on July 7, 2006 04:23 PM

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