Reebok Spokesperson Double Dips With PUMA

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Recently, rapper Lupe Fiasco signed a marketing deal with Reebok to appear in several ad campaigns but just last week he appeared at a PUMA-sponsored event to hype the release of the company's Karmaloop sneaker. Needless to say, Reebok's a bit pissed and isn't so happy it paid Fiasco millions only to have him help promote a competitor's brand. Apparently, there's an emergency meet between the two sides this week to iron out the whole mess.

by Steve Hall    Jul-26-06   Click to Comment   
Topic: Bad, Events, Sponsorship   

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His name should have alerted Reebok that the deal would be nothing but a Loopy Fiasco

Posted by: Rex on July 26, 2006 8:00 PM







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