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Russian Agency Debuts World Cup 2010 Identity

football_bra.jpg

With the World Cup barely over, Russian agency Park has created an identity (unofficial) for the next World Cup to be held in South Africa in 2010. The identity wraps itself in the "speed, power and stamina" of the leopard, the symbol of South Africa. And yes, there is a specially designed football bra to hold round objects of a different sort. You can see the campaign identity here.

Written by Steve Hall    Comments (6)     File: Campaigns, Good     Jul-18-06  
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Comments

Not the official identity. I like it, though. The official logo was unveiled a couple of weeks ago and, as you can imagine, is blandly corporate.

Posted by: Timbo on July 18, 2006 11:40 AM

That's what I'm wondering about.

This is not the identity accepted by the WorldCup organizing committee, right?

Or is this an identity that's seperate from the logo announced last week? In the past, in the '82/'86/'90 cups that's what FIFA did.

Posted by: Zeid Nasser on July 18, 2006 11:56 AM

Firstly, the next World Cup (in SA) is in 2010, not 2006; secondly, the leopard is not 'the symbol of South Africa'

Posted by: Thys on July 19, 2006 03:28 AM

Now, looking at it again.... it looks too much like the Mexico 1970 logo.

which you can see here:

http://www.estadao.com.br/ext/copa/2002/historia/imgs/cartazes/1970.jpg

Posted by: Zeid Nasser on July 19, 2006 04:11 AM

Thys....don't you know we can't type around here and are always screwing up our facts? :-)

Posted by: Steve Hall on July 19, 2006 09:20 AM

I especially liked round objects of all sorts.

Posted by: Kelly, logo designer on July 27, 2006 11:56 AM

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