Sharks Attack New York!! Well, Sort Of

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To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. A team of surfers with surf boards will wander about apparently to create intrigue or to cause New Yorkers to wonder if The Day After Tomorrow or Deep Impact are coming true. Bight University Faculty members will quiz New Yorkers on their knowledge of shark fact and myth. If we have a choice, we'd rather be approached by the Chewleaders rather than some surfer dude or some pocket protector-wearing professorial type.

by Steve Hall    Jul-19-06   Click to Comment   
Topic: Good, Guerilla, Outdoor, Promotions   

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Comments



Comments

Is it me, or does that look a little too much like an airplane has crashed into the building? It's a good thing they're not hanging that one in NY...

Posted by: anno-nymous on July 19, 2006 1:45 PM

any idea who's handling the street teams in nyc? they used to use an agency called interference.

Posted by: me on July 19, 2006 1:59 PM

any idea who's handling the street teams in nyc? they used to use an agency called interference.

Posted by: me on July 19, 2006 2:01 PM

Okay, yes! Totally thought this was an airplane hanging out of a building. Not cool for NYC!

Posted by: Christine Kerns on July 20, 2006 11:49 AM

those discovery guys are so cool if bight university was real i'd be first to enroll

Posted by: lopes on July 25, 2006 2:25 PM





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