St. Louis Wants to See Your Nuts

show_me_nuts.jpg

We’re thinking “Show Me” state, Missouri, didn’t quite have in mind what the rest of us take away after reading this billboard which carries the headline, “The show-me your nuts state.”

Picture of Steve Hall

Steve Hall

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Sociologist Erving Goffman’s research on what he called civil inattention found that the small, wordless adjustments strangers make for each other in shared public space, stepping aside, angling a cart, holding a gap, function as a form of social coordination just as real as speech, even though nothing is ever said.

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