VW Offers License For Backseat Drivers

backseat_driver_vw.jpg

Brent Terrazas calls to our attention a magazine insert Crispin Porter + Bogusky created for Volkswagen called Backseat Driver's manual which humorously explains the proper behavior a backseat driver should adhere to and offers a Backseat Drivers License to those who pass the booklet's tests. Brent has scans of the entire insert here.

by Steve Hall    Jul-27-06   Click to Comment   
Topic: Good, Magazine   

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Comments



Comments

Out of the grade B Mini vault.

Posted by: tom lout on July 27, 2006 5:10 PM

At one time I was told the owner of the Lemo was to sit on the right rear side of the back seat. Other then that who cares.

Posted by: Roy on July 27, 2006 6:44 PM

wow only took you guys 3 months to post this...it has been out forever!!

Posted by: JL on July 27, 2006 7:52 PM

I love your blog, so much great things to read

Posted by: Kris on July 28, 2006 7:14 AM

I love your blog, so much great things to read

Posted by: Kris on July 28, 2006 7:14 AM

I love your blog, so much great things to read

Posted by: Kris on July 28, 2006 7:15 AM

I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads. I'll keep an eye out for this booklet.

Posted by: Laura on July 28, 2006 8:30 AM

//I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads.//

Sigh...

Posted by: Bob on July 28, 2006 8:46 AM

"I love the Crispin Porter stuff, they also did the BK Subservient Chicken site as well as all the new VW stuff - I love the new ads. I'll keep an eye out for this booklet."
^^ must be an CP&B intern, the chicken ads are horrible.

Posted by: Brent on July 28, 2006 9:13 AM

An intern...you jest. It was Alex Bogusky himself.

I'd like to know one thing: do any of these ads make you want to buy a jetta?

Posted by: Philt on July 28, 2006 9:26 AM

no but it had the potential to get me to a website to read more about the shotgun/hump passengers responsbilities, which in turn could have been used as a way to view more about the actual jetta, which in turn could have made me more interested in the car, etc... (but i doubt it.. i hate jettas)

Posted by: Brent on July 28, 2006 9:33 AM

Any ad has "potential." What I'm saying is that if you were in the market for a car; would an ad about backseat drivers make you say "you know what I should add the VW jetta to my considerattion set."

Posted by: Philt on July 28, 2006 9:59 AM

I saw the booklet and bought 11 Jettas for myself and 1 for my nephew. I'd say it's working.

Posted by: Joe on July 28, 2006 10:01 AM

Sure joe...if you had that kind of money you wouldn't be wasting it on a VW.

Posted by: Philt on July 28, 2006 11:13 AM

Between this "ad" and rumors of a movie with ties to the BK chicken campaign, I think CP+B has officially "jumped the shark".

Posted by: Sean on July 28, 2006 5:40 PM

god you guys are square. I don't know, they could do a kick ass infomercial with really great graphics of jettas spinning around and all. Would that make you happy? Is that what you all normally do?

Posted by: daniel on July 31, 2006 3:27 PM

daniel, are you drunk or just really really high?

Posted by: brent on July 31, 2006 3:36 PM

Thatís great. All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite. People who see this know where to find vw info. It gives the jetta a little bit of humor and personality. It is what it is, funny for five minutes. Now go do an infomercial. New York will love it.

Posted by: daniel on July 31, 2006 3:47 PM

"All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite. People who see this know where to find vw info. "

Nowhere in your original post did you even come close to saying that. Maybe they should have a giant chicken racing around in a jetta at the X-games... Miami will love it.
:)

Posted by: brent on July 31, 2006 4:13 PM

I'll give you that, Miami would love it. What a horrible place. It's like a walmart at 2 in the morning.

Posted by: Daniel on July 31, 2006 5:14 PM

"Thatís great. All I'm getting at is that everything doesn't need to be analyzed and followed up by a minisite."

Followed up by a minisite; I agree. Analyzed, I disagree. If you can't measure it, you can't defend it. If you can't defend it, you can't make it stick for future campaigns.

"People who see this know where to find vw info."
On the whole you are right. But what about the person who just remembers the idea of backseat driver. Notice if you google any of those terms nothing comes up for VW; typical CPB mistake...they always miss the details.

"It gives the jetta a little bit of humor and personality. It is what it is, funny for five minutes."
Nothing wrong with that, but that doesn't make it a good ad or something that will produce an ROI for VW.

"Now go do an infomercial. New York will love it."
No one is recommending an infomercial; well at least I'm not.

Posted by: Philt on August 1, 2006 10:15 AM

Hey, hey, Miami isnt that bad of a city... Take away all the non-english speaking inhabitants and add some public transportation and youve got gold!

Im equally pissed at CP&B for marring this month's issue of Playboy magazine with a stupid ad about VW drivers not necessarily enjoying yoga. It causes the mag to open to that page and makes the rest difficult to read - and you know we are all there for the articles! Great for exposure but horrible for everyone who doesnt care for VW. Ive owned 3 of them and they get progressively crappier each year.

Posted by: Sean on August 1, 2006 5:18 PM

The problem with VW is the product cycle is just too stale. New models arriving here are almost retired in Europe.

Posted by: adguy on November 25, 2007 6:57 AM







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