Tick, tick, tick, That's the sound of the clock counting the time it takes Starbucks lawyers to get angry, contact YouTube and ask them to yank this psuedo-frappucino commercial that compares the cost of a "freakin delicious" frappucino to feeding a starving kid in Sudan for a week but that advocates opting for the frappucino instead. Consumer-Created Media at it's finest! Except when the table is turned on the brand.
B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.
In an ideal marriage or art and commerce, FILA and the New York Collective of the Arts Project are holding their second FILA + NYCOLLECTIVE PROJECT - the Artists Play Two T-Shirt Series this Thursday, August 24 at the company's flagship store in mid-town Manhattan. The project provides a means for artists to showcase their creative work. The event will unveil the Fall 2006 t-shirt line, designed by various artists, as well as an auction for tennis-inspired art to benefit the New York Collective of the Arts.
We're quite sure it's just us but we're just way too OWHB to actually pay attention to the plenitude of texterisms this woman is sharing in this TXTer commercial. We just might have to go visit New Zealand or Australia or wherever this TXTer service is for personal instruction.
Certainly this practice is not a new one but one Minneapolis Adrants reader took note of the new agency Pocket Hercules' use of its founders work done while they were at Carmichael Lynch and wrote, "You didn't hear it from me. (Minneapolis is a small town) You should look at the site of the agency started by super star creatives from Carmichael Lynch. pockethercules.com Their marketing strategy is " little agency vs. big holding company agency." But then look at the work they have on the site. It's all Carmichael Lynch work. (GREAT CL work) Now, I'm no lawyer, but isn't it illegal to use another shop's work even if you worked there? Anyway, I thought it was ironic."
We don't think it's illegal and we're sure someone will tell us if it is but what agency on the planet hasn't done this before?
Perhaps as beautiful as That Pepsi Girl, Mandy Amano, Korean actress Song Hye Kyo appears in this McDonald's ad promoting its ice cream. In the ad, Kyo has face contest with the boy and the two go back and forth until they have the attention of the entire restaurant. Perhaps there's someone as dedicated as Justin once was over Mandy to start a fan blog for Song Hye Kyo. She's already got a MySpace page.
We never thought it a tragic emergency if a member of the bridemaid party couldn't make it to the wedding for some reason but, it seems, someone does have a big probllem with that has, as AdPunch points out, placed this ad on Craigslist looking for a stand in bridesmaid. A portion of the ad reads, "Have you always wanted to be in a wedding but keep getting passed over for the role of bridesmaid? Are you often referred to as the life of the party? Does your smile light up a room? Can you fake tears?!" The ad also states the size of the bridesmaids dress that needs to be filled and, apparently, a busty body style is required. Humorously, the ad also states who should not reply to this ad including WWE wrestlers, home wreckers, sexual predators and MILFs.
After all of that, it's kind of refreshing to see a fully-clothed, middle-aged woman who isn't 120 pounds promoting something as well as offering advice to tourists. Yes, Snapple Lady, Wendy, is in town to man (woman?) a booth called the Big Apple Visitor Center helping people learn about the city's best things and best places as well as, of course, the best stuff, Snapple. Hmm...a Times Square promotion that doesn't include semi-naked hotties? Rad, dude. Rad.