PSA Urges Kids, Young Adults to Pause

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Created by Ignited Minds, this eye catching commercial and subsequent campaign for FOX and the Kaiser Family Foundation urges 15 - 24 year olds to pause and think before that make tough, life decisions. The commercial opens with a fast-moving, stylized Pong-like video game paddles which then slowly convert into the pause symbol and a voiceover says, "when you give yourself a minute to think, you give yourself a chance to make a better decision" The spot closes with "It only takes a minute to change your life and a URL which points to fox.com/pause. Future spots will address specific issues like sexual health and substance abuse.

by Steve Hall    Aug-24-06    
Topic: Campaigns, Commercials, Good



Humans Kill the Earth...Well...In An Animated Video They Do

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glossy's Shannon Stephaniuk tells us this little video from Three Legged Legs was named Best Animation Tuesday night at the Global Student Animation Awards. Intentionally or unintentionally, the video mirrors a children's book, the name of which we can't place right now The Lorax, and illustrates how dirty mankind chews up the earth's resources until nothing is left and then moves on to its next target.

by Steve Hall    Aug-24-06    
Topic: Industry Events, Video



Stripper Reveals Circulation Figures For Dueling Lad Magazines

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Here's a beyond dumb but maybe not so much promotional video for Nuts magazine sent to us by FishNChimps which touts its circulation superiority over competing magazine Zoo by featuring a striping females who begins her disrobing with "I've got a figure I want to reveal to you." That figure, of course, isn't hers. It's the circulation figure for Nuts which is greater than that of Zoo's. But hey, women who take their clothes off always seem to attract attention and since its an editorial edict here at Adrants to cover anything involving women who get naked, we figured (ouch. unintentional pun) we'd better tell you about it.

by Steve Hall    Aug-24-06    
Topic: Magazine, Publishing, Research, Strange, Video



Take note of the Seven Deadly Sins of Advertising Via Viral Video

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A site called Will Video For Food has put together a handy list for those thinking of wading into the cesspool known as viral video. The list, called Seven Deadly Sins of Advertising Viral Video, uses plenty of examples to back up the sins which include Make a white and brown cow. Pretend your not advertising. Spend a fortune on production. Tell consumers instead of engage them. Do a video contest because everyone else is. Set unrealistic conversion metrics. And throw in the towel and decide to just advertise around viral video. We'd add an eighth: Don't call you efforts viral until they become viral.

by Steve Hall    Aug-24-06    
Topic: Good, Opinion, Video, Viral



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Snoop For Salaries, Billboards Bluetoothed, PBS Gets Slapped

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- If you're interested in what other people make for a salary, here's yet another place to find out.

- CBS is piloting several billboards that beam information about its prime-time lineup to Bluetooth-enabled mobile devices.

- Commercial Alert isn't happy with PBS's decision to solicit ads for its kid-focused websites. The group's director, Gary Ruskin says, "This is a betrayal of parents and children across the country. PBS has forgotten its mission, and is selling our children to the highest bidder. PBS President Paula Kerger should be fired immediately."

- Design Observer lauds design guru Helmut Krone.

- Here's an interesting map showing the global domination of the Starbucks and McDonald's brands.

- Japan has un-banned a nude/pregnant poster of Britney Spears from Tokyo's subway system. Officials originally thought it was "too stimulating" for young people.

- Oh please. Can we just stop with the slap a log on the baby's head thing?

by Steve Hall    Aug-24-06    
Topic: Mobile/Wireless, Outdoor, Television, Tools



Be Careful Where You Step in Cambodia

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In an odd twist, a print and online campaign created by BBDO Singapore is lauding Cambodia's beauty as a travel location and then switching message and calling attention to the 6 million landmines that, are apparently still waiting for someone to step on them. Neat. I wanna go there right now. Expedia, book my flight!

by Steve Hall    Aug-24-06    
Topic: Campaigns, Strange









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