With nothing better to do on a Saturday afternoon, we decided to follow a link under a really crappy Jeep spoof commercial on YouTube to morbeck's Biggest Video Response Chain Ever thing. We sometimes lead a very sheltered and quarantined life here in the Adrants high rise because, well, we're just too busy finding trivial advertisms and time wasters for you to enjoy so, we end up spending 24/7 trolling the Internet for crap like this that makes you wonder why the human race has nothing better to do that act like an idiot in front of a webcam. Oh wait. Sorry, I mean join the social ecocosm, and pump out paradigm-shifting consumer-generated media which, according to A-list bloggers, is transforming the world and causing marketers to drool uncontrollably like a male ad slut watching a Flirt Vodka ad.
You've got to wonder what those media buyers are thinking when they place and write Goofle AdWords ad. Take, for example, this ad that appears on a Fox Interactive exec's Linked in page that promotes "Surviving Katrina," a Discovery Channel documentary. The headline for the ad? Comedy. Yes, Katrina was fucking hilarious don't you think? Click the thumbnail to see the humor.
Outdoor is one medium that, unlike many others, seems to be weathering the storm the Internet has rained down on other media and it's executions like this one that insure the medium will remain viable for, well, ever. This is s promotion for the Turkish GP, and Indy 500 of sorts, sponsored by Turkish fuel company Petrol Ofisi and created by Alametifarika
Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.
Our Toronto correspondent Sanj sends us a couple ads and wonders about their merit. The first is an ad for fashion brand Jil Sander which Sanj says looks like an ad out of the 1940's and questions why that would motivate any woman to consider the brand. He also points out that, apparently, the brand is doing something right since it's worth 100 million.
Second, Sanj shows us an ad for Westin Hotels which does the Kettle One blank page thing with the headline, "Clear your mind. Free your sense. OK, so that blank page thing works with the headline but Sanj wonders what makes the Westin so special that it would actually clear your mind rather than , oh, say, a nice cabin in the Colorado rockies? After all, sleeping in a building with 1,000 other people isn't exactly mind-clearing.