Now this is good. At first we looked at this ad and we're like, "huh?" Then we realized, "duh!" It's eye catching and it makes its point very clearly. But, the name of this ad has the word "spec" in it leading us to believe it's only a twinkle in a creative's eye. Come on, Kellogg. Approve this ad! Oh wait, this is probably too insider for our cereal eating friends to appreciate.
George Parker (the new Ariel...woo hoo...for those of you who can't handle Adrants linking to anyone more than twice in a week! Oops, we linked. Sorry) wonders why Agency.com can't just lay down and die...along with everyone else who feels the need to spoof the poor agency to death like TransitionalBlueBlood - whose site has an annoying header graphic that makes you think it's still downloading as in the days of dial up when you were drooling over your first Internet image of the opposite sex. Anyway, there's a cartoon and Ariel...I mean George...says it's funny. We do too.
If you're some kind of convenience store and you're going to promote your hot dog wrapped in bacon thing, you might want to look long and hard at the visual in your ad before you hang the poster in your storefront window lest you want the public to think you sell some kind of penile enhancement solution. We're guessing not too many mother are going to be buying this for their daughters...oh...lest they get an early bite at something they shouldn't.
David Berkowitz vidited the Benn & Jerry's promotion that's been going on for a bit where the ice cream copmpany took over a bank in New York City's Union Square and set up tasting stations for its new line of bottled milkshake ice cream.Berkowitz reports the Chocolate Fudge Brownie and liquefied Chunky Monkey were great. Not so great was the Cherry Garcia which was likened to medicine. Check out the images of the promotion here.
There's a lot of ways to promote a magazine. Some more offbeat than others. With the tagline "Let us keep on dreaming of a better world," - which, oddly sounds like some old hippy song - and graphics that portray women as they are be seen inside the fantasy-laden minds of men, this promotion for Belgian magazine, Che, is definitely one we'll never see here in the States but, all the same, think is fun if viewed without the lenses of one's politically correct glasses. From upskirt panty shots to a monthly wife sale, this campaign doesn't get bogged down with proper behavior. See the upskirt and others here. Safe enough for work. Oh, and here's a funny one on Flickr.
Yes, it's happening as we said it would from the start. MySpace users are complaining about the proliferation of corporate profiles created by marketers eager to tap into the 100 million people on MySpace. Of corporate profiles on MySpace, one person tells MediaPost, "Frankly, I think that's going too far." Frankly, we agree. While for a marketer, it's impossible to ignore the allure of 100 million people, the proliferation of advertising on MySpace is akin to Coke placing it's logo behind the cross in churches across the country. The two just don't go together.
Yes, they do. They really do. They asked us. Maybe they'll ask you. Yup, Kaboom Advertising has a MySpace page and they invited us to be their friend. Cool. We're not sure how much awareness or business a MySpace page for an ad agency will generate given that the average MySpace member is, oh, 16 and nowhere in need of an ad agency but, thankfully, Kaboom's page looks nothing like a MySpace page.
Never one to accept the fact on screen guides have crushed their print business, TV Guide is getting together with Orvill Redebacker popcorn in a TV That Pops promotion that will place dollar off coupons and a chance to win eight complimentary issues of the magazine on boxes of the popcorn. The promotion will be aided by FSIs, POS displays and online ads. There's also a "TV That Pops Sweepstakes Challenge" that will award one lucky person a trip to TV Guide's After Party in LA following the 2007 Emmy Awards.
Acknowledging the lowly state of the lonely, unread book collecting dust on the shelves of Barnes and Noble and Borders as kids instead spend hours playing video games, obsessing over MySpace, chatting on AIM and blogging on Xanga, Random Hose Children's Books has teamed with The Book Standard and announced the Teen Book Video Awards. It's a contest in which college students create virally-intentioned :30 videos, similar to movie trailers, which will help Random House promote books through various web outlets and over Sprint's MSpot.
Random House has selected three books for the contest including The Book Thief by Markus Zusak, A Great and Terrible Beauty by Libba Bray and How I Live Now by Meg Rosoff. Oddly, they're all bestsellers. One might think Random House would want to promote books that, well, haven't sold so well yet. Hey, we just write about this stuff.