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Agency Creates World's Largest Balloon Fight For Xbox Ad

xbox_balloon.jpg

Attempting to capture the "real life gaming experience of the new Xbox 360, Sydney agency Lava Communications created a commercial centered around the world's largest water balloon fight on Cooge beach in Sydney for a commercial. It looks like the shoot was a lot of fun and, yes, it does end with the proverbial "people forming letters" skycam shot. Still, we like it.

Written by Steve Hall    Comments (5)     File: Commercials, Good, Online, Television     Aug- 4-06  
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Comments

Ok listen up all you ad thickheads - we don't need a freakin' world-record water balloon fight - do you understand that all the minimum wage paid balloon picker-uppers will neglect a large percentage of the ruptured rubber, and probably it will get eaten by birds or other unsuspecting creatures, or just stay on the beach for all to enjoy. This kind of crap is everywhere in the whole marketing bulls&*$t game, like Sony's rubber ball and new paint gimmick - it is ecologically irresponsible, wasteful, and quite frankly lame and cliche.

Get some awareness and originality.

Posted by: roy on August 4, 2006 02:56 PM

Ok listen up all you ad thickheads - we don't need a freakin' world-record water balloon fight - do you understand that all the minimum wage paid balloon picker-uppers will neglect a large percentage of the ruptured rubber, and probably it will get eaten by birds or other unsuspecting creatures, or just stay on the beach for all to enjoy. This kind of crap is everywhere in the whole marketing bulls&*$t game, like Sony's rubber ball and new paint gimmick - it is ecologically irresponsible, wasteful, and quite frankly lame and cliche.

Get some awareness and originality.

Posted by: roy on August 4, 2006 02:56 PM

I thought it was pretty cool... even if the widdle birdie wirdies get their widdle beaky weakies all messed up!

Posted by: Jeff Clark on August 4, 2006 07:43 PM

Cool event, lame shooting and cutting and bullshit track all add up to a really B-I-G miss.

Posted by: rat on August 7, 2006 11:29 AM

doodie

Posted by: doodie on May 29, 2007 02:26 PM

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