Ass Wiping An Untapped Market
While some may laugh this off and the whinings of an anally obsessed freak, Thomas Sherman, acknowledging how Norelco recently addressed topic of male body hair grooming head on in a recent ad campaign, thinks this is endemic of many consumer needs that aren't served by marketers because, well, they're too icky to think about. Just as Howard Stern has ranted for years, Sherman thinks it should be normal for a person to want to have a cleaner rear end and that a line of products, namely baby wipe-style tissues, should be available to serve that need. Sounds reasonable enough. While that type of product is already available in Europe, it hasn't hit the squeamish shores of America. So, if there's an enterprising marketer out there, you have at least one potential customer so far.