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Common Fronts Common Gap Merch For Common People

common_gap.jpg

Among the many celebs the retailer has hooked up with, supposedly hip rapper Common, according to Animal, "The Gap couldn't have picked a better spokesperson to try and help sell their bland suburbanite t-shirts." Calling Common a common choice for a common brand, Animal calls into question the logic of the Gap having Common "slaving away in one of their NYC stores silk screening t-shirts for we assume, mostly white moms with absolutely no style." Indeed.

Written by Steve Hall    Comments (1)     File: Campaigns, Celebrity, Point of Purchase     Aug-26-06  

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