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Dear Casale Media: Stop Serving Pop Unders

casale_pop.jpg

Dear Casale Media,

Please stop serving insanity-inducing, seizure-causing pop unders. Please stop usurping people's decision to block pops by circumventing their browser's pop blocking mechanisms. Please stop foisting crap on us like a pointless Coke versus Pepsi taste test. And Coke, Pepsi, do you really want your brand portrayed in an ad unit that is more maligned than a telemarketer call? Casale, you are huge. You have the biggest booth at every ad:tech show. Surely you have revenue streams other than those that cause people to want to convert themselves into digital 1's and 0's, climb inside their computers, travel through the Internet until they find your ad servers and kick the shit out of them until the words "pop under" and "pop up" are now longer in their vocabulary.

Written by Steve Hall    Comments (10)     File: Online, Worst     Aug-16-06  
Tags:  

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Comments

I don't think that these campaigns are sponsored by Coke and/or Pepsi, but you're right about Casale - Stop the Insanity! Coke and Pepsi wake up! You have been deemed guilty by association by your own customers. The one positive thing I will say about Casale is that I have about nine red bags from ad:tech that I have collected. Thanks - for nothing!

Posted by: yoyoyo on August 16, 2006 01:21 PM

I would never recommend pop-under ads to a client. However effective or ineffective they may be, this would just compromise my morals. Casale should spend some time developing more intelligent ad campaigns, which deliver relevant messages to highly-targeted audiences... and stop polluting my god-damned desktop!

Posted by: Aaron McLean on August 16, 2006 02:51 PM

Nice rant, Steve. You go get 'em and kick their asses!

Posted by: Alphabet Soup on August 16, 2006 04:34 PM

Steve:
I and many others agree with you. I would like to add one more to your list, Those so called sites that ask you to apply to two offers inorder to recieve something for free. In the pretense of taking a survey or reading money emails, for three cents and it costs hundreds of dollars.

Posted by: Kat on August 18, 2006 02:38 AM

Steve:
I and many others agree with you. I would like to add one more to your list, Those so called sites that ask you to apply to two offers inorder to recieve something for free. In the pretense of taking a survey or reading money emails, for three cents and it costs hundreds of dollars.

Posted by: Kat on August 18, 2006 02:38 AM

Steve, Kat is right a bunch of us agree with you!!!

Posted by: Roy on August 18, 2006 06:20 PM

Here's an idea, does anyone know what ny of the email addresses are for Casale Media, short of trying 'blind'email addresses?

To wit, in a fit of pique, I once started signing up the address's: staff@casalemedia.com and sales@casalemedia.com to all sorts of offers, catalogs and so on but had no feedback as to whether it had any effect

Posted by: Brian on May 19, 2007 01:58 PM

Here's an idea, does anyone know what any of the email addresses are for Casale Media, short of trying 'blind'email addresses?

To wit, in a fit of pique, I once started signing up the address's: staff@casalemedia.com and sales@casalemedia.com to all sorts of offers, catalogs and so on but had no feedback as to whether it had any effect

Posted by: Brian on May 19, 2007 01:58 PM

Here's an idea, does anyone know what ny of the email addresses are for Casale Media, short of trying 'blind'email addresses?

To wit, in a fit of pique, I once started signing up the address's: staff@casalemedia.com and sales@casalemedia.com to all sorts of offers, catalogs and so on but had no feedback as to whether it had any effect

Posted by: Brian on May 19, 2007 01:58 PM

Here's an idea, does anyone know what any of the email addresses are for Casale Media, short of trying 'blind' email addresses?

To wit, in a fit of pique, I once started signing up the addresses:
staff@casalemedia.com, sales@casalemedia.com to all sorts of offers, catalogs and so on but had no feedback as to whether it had any effect.

Hope this doesn't post multiple times due to my editing on the fly...

Posted by: Brian on May 19, 2007 02:00 PM

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