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Heinz Personalizes 'Talking Label' Campaign

heinz_label.JPG

The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company's 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We're guessing there'll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.

Written by Steve Hall    Comments (2)     File: Brands, Consumer Created, Good, Online, Promotions     Aug- 2-06  

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Comments

This is a great little idea from Heinz. The whole concept of "personalizing people's buying experiences" surely has merit in todays business climate. I like it!

Posted by: Jeromy on August 3, 2006 03:41 AM

Old idea. I have a bottle of "Jar Head Hot Sauce" on a shelf with a friends picture on it.
It does work as a promotional bit and is very effective. In my old Oklahoma City radio days another radio station drove all of us nuts with promotional things like this.

Posted by: roy on August 3, 2006 11:32 PM

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