Jennifer Aniston to Sign With Nike, Eminem to Design Air Max Line

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While it's been rumored for some time, a deal between Nike and Jennifer Aniston appears to be on the verge of signature. The deal, sources say, may be the largest sum ever paid by the sportswear company for a celebrity endorsement. The campaign is said to be international in scope and will, perhaps, include a Super Bowl 2007 spot. While Aniston may be paid a fortune for this deal, she says she will donate a large sum of it to Cancer charities of her choice.

Along with the imminent signing of Aniston, Nike is also working with Eminem who will design an autographed line of Air Max training shoes for Nike and which will be auctioned off for charity.

Written by Steve Hall    Comments (37)     File: Brands, Campaigns, Celebrity     Aug-30-06  
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Comments

A real waste of money!

Posted by: roy on August 30, 2006 09:52 PM

Jennifer Aniston is athletic?

Posted by: M on August 31, 2006 01:08 PM

It's actually a pretty good idea. Think about it. The Paparazzi photograph celebrities all the time (obviously). So, if there wearing something from Nike it will advertise the brand subconsciously.

Posted by: Jack on August 31, 2006 05:23 PM

It's actually a pretty good idea. Think about it. The Paparazzi photograph celebrities all the time (obviously). So, if there wearing something from Nike it will advertise the brand subconsciously.

Posted by: Jack on August 31, 2006 05:25 PM

I have even SEEN a picture of her SMOKING (!!!???) What the hell is wrong with Nike? I would NEVER buy Nike because a. she is highly overrated in general and lame and b. she is not a picture of athleticism -how about Gabrielle Reese?!?!? Mia Hamm???

F Nike - they are passe as well.

Posted by: ADC on August 31, 2006 05:48 PM

Good for Jen.

Posted by: stacie on August 31, 2006 05:58 PM

So pleased and happy to hear this! She definitely has the LEGS and body to model anything Nike throws her way. Love her, and now love NIKE! Go JEN Go!

Posted by: Kristy on September 1, 2006 12:51 AM

Sportswear giant, Nike is being slammed by female consumers for considering Jennifer Aniston for a multi-million dollar campaign.

Jennifer Aniston is reportedly on the verge of signing a deal with Nike, according to reports.
The amount of money being offered to the former 'Friends' star by the sportswear giant is rumored to be the most the company has ever paid for a celebrity endorsement.
Jennifer is apparently keen to make sure the campaign "brings focus to cancer research" with donations given to her favorite cancer charities


According to a source spilling to thebosh.com, tells us that in field test Jennifer Aniston rated high with women.

But some female consumers are not convinced this is a good move for Nike

Oe writes

This must be a joke right ? How can a chain smoker and an obsessive dieter have in common with Nike ?

What is Aniston going to do , be the spoken woman for Lung Cancer society standing at the podium puffing her Merit ?

This woman has zero ounce of athletic blood in her - why use her to sell sports wear ? Trying to get to all her fans who are big fat homely woman who watch rerun of FRIENDS and read tabloids wearing walmart shoes ?

Ridiculous isn't it. It's too early for April fools Joke. Get Serious Nike

Oh that is a great idea, yeah, people will take her seriously- SHE SMOKES for christ sake.
cries another

Meanwhile, Eminem is to design a range of trainers for Nike.
The 'Lose Yourself' rapper's footwear will then be auctioned off for charity in September.
He said in statement: "We're always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance.
"Who wouldn't want to design their own line of Nikes? And to do it for charity makes it that much better."

Posted by: Suzy on September 1, 2006 10:09 AM

Worst celebrity endorsement since Sarah Jessica Parker for Gap!

What's next, Donald Trump for Old Navy?

Posted by: cb on September 1, 2006 10:14 AM

Please tell me that the Nike/Jennifer Aniston collaboration is true! As a long time wearer of all things Nike, I'm delighted that Nike would hire Jennifer Aniston as a spokeperson for their products. To me Nike stands for more than running shoes and apparel. Its stands for health, well being, and strength of character and I think Jennifer Aniston demonstrates all those qualities and is a perfect fit for their brand tagline “Just do it”.

Posted by: Wellington on September 1, 2006 12:34 PM

Very well written, Wellington. FOR A PUBLICIST!

Posted by: Art Griego on September 1, 2006 02:44 PM

I think she will be a great spokeperson for Nike. She is the true all american girl and is going to give some of the money to her cancer foundation. A lot of women can relate to her and this is another stepping stone for her she doesn't need Brad anymore!!!!

Posted by: Jennifer on September 1, 2006 02:52 PM

Hey Art, I'm not a publicist. I can prove it. Wellington just happens to be my middle name--and I just happen to be both a huge Jennifer Aniston & Nike fan--like 100% of the time. :-)

Thanks for the shout-out & the compliment though.

Posted by: Wellington on September 1, 2006 03:37 PM

Hey Art, I'm not a publicist. I can prove it. Wellington just happens to be my middle name--and I just happen to be both a huge Jennifer Aniston & Nike fan--like 100% of the time. :-)

Thanks for the shout-out & the compliment though.

Posted by: Wellington on September 1, 2006 03:38 PM

NIKE SUCKS ASS.

Posted by: BJ Swallow on September 1, 2006 05:48 PM

I would vote for the blond twenty year old up the street, any day of the week she would make "Jen" piss her pants. The kid is athletic and likely not so over priced.

Posted by: Old Redneck on September 1, 2006 06:26 PM

I'm sure Nike knows their demographic better than we do & I bet some focus groups/field testing would prove this is a good fit. Jen Aniston works for me! AndI love my Nike Free 5.0's, too.

Posted by: Ashe on September 1, 2006 08:54 PM

I'm sure Nike knows their demographic better than we do & I bet some focus groups/field testing would prove this is a good fit. Jen Aniston works for me! And I love my Nike Free 5.0's, too.

Posted by: Ashe on September 1, 2006 08:55 PM

Ashe, Jen Aniston works for you? Kind of reminds me of when the old pickup finally wore out, I got a new one. Forty years in entertainment and I'm not impressed.

Posted by: Old Redneck on September 1, 2006 11:20 PM

suzy, LMAO
everything you said is sooo true. especially the part about her fans. but i think you underestimated them. after nearly a decade of being rachel wannabes i think they'll skip a few donuts,save up to buy the shoes and wear them with everyone of theirWalmart outfits

Posted by: dyanne on September 3, 2006 09:47 AM

Oh, stop chanting that brangelina-fan mantra about Aniston fans, Dyanne...LOL. I wear a size 4 and have never been heavier than a size 6 in my life, and while I have been known to stop by Target, I haven't been to Walmart twice in the last 10 years. BTW - What's a donut?

Go T.E.A.M. A.N.I.S.T.O.N.

Posted by: Ashe on September 3, 2006 10:32 AM

oh ashe did i strike a raw nerve ms.faniston? i'm sure you're a size 4 *rolling my eyes* it's probably just the last grade you finished in school! and i'm also sure that you know what a donut is because you probably work at dunkin' donuts, can i have that coffee to go?

Posted by: Dyanne on September 3, 2006 05:18 PM

While Jen is certainly an attractive hottie, and her intention to donate much of her endorsement proceeds to cancer research are honorable, I can't help but think of quite a few equally attractive amateur and professional female athletes out there that would make a more sensible match for this Nike deal.

Posted by: Craig on September 3, 2006 06:23 PM

um... she smoke cigarettes. a lot. like, chain smokes cigarettes.

Posted by: spencer on September 4, 2006 10:11 AM

There really isn't any reliable source with a published report that JA chain smokes...and I also doubt you know her personally Spence.

Posted by: TabloidTattler on September 4, 2006 11:24 AM

there have been a lot of photos of her smoking especilly when she was with vince on one of her binges in LV. when's the last time you hung out with her, dreams don't count

Posted by: meridith on September 4, 2006 06:42 PM

JustBrangelina misses you dyanne spence meredith.syntax give you away evert time.
LOL

Posted by: isbella on September 4, 2006 09:44 PM

JustBrangelina misses you dyanne spence meredith.syntax give you away every time.
LOL

Posted by: isbella on September 4, 2006 09:44 PM

JustBrangelina misses you dyanne, spence meredith.syntax gives you away every time.
LOL

Posted by: isbella on September 4, 2006 09:45 PM

JustBrangelina misses you dyanne, spence meredith.syntax gives you away every time.
LOL

Posted by: isbella on September 4, 2006 09:45 PM

isabella----I was looking up to see the posts to which you were referring. I didn't notice any
similarity in the syntax used in them.
I don't think there is enough information to back up how much she smokes, but the fact remains that she does. This is not appropriate behavior for her new project.


Posted by: Edward on September 5, 2006 10:47 AM

Maybe Anniston wants to empower global sweat-shop exploiters like nike who delude gullible women that over-priced sneakers made by 13 year old girls sexually abused and beaten is like, totally empowering.

many tools here. just do it!

Posted by: christian [TypeKey Profile Page] on September 6, 2006 05:10 PM

Royalty Free Beats For One Dollar

At

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Posted by: Royalty Free Beats For One Dollar on October 12, 2006 12:28 PM

good for jen..nice dicision nike... well everyone will patronize your product coz jen is a amreican sweetheart and friend of all people...what can you say she has a nice legs so that project really fit for her...Jen is very smart and decent person...classy....we will buy more nike now coz of jen....

Posted by: irene on May 22, 2007 09:11 PM

good for jen..nice dicision nike... well everyone will patronize your product coz jen is a amreican sweetheart and friend of all people...what can you say she has a nice legs so that project really fit for her...Jen is very smart and decent person...classy....we will buy more nike now coz of jen....

Posted by: irene on May 22, 2007 09:13 PM

good for jen..nice dicision nike... well everyone will patronize your product coz jen is a amreican sweetheart and friend of all people...what can you say she has a nice legs so that project really fit for her...Jen is very smart and decent person...classy....we will buy more nike now coz of jen....

Posted by: irene on May 22, 2007 09:16 PM

good for jen..nice dicision nike... well everyone will patronize your product coz jen is a amreican sweetheart and friend of all people...what can you say she has a nice legs so that project really fit for her...Jen is very smart and decent person...classy....we will buy more nike now coz of jen....

Posted by: irene on May 22, 2007 09:19 PM

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