MySpace Members Tell Marketers to Get Out
Yes, it's happening as we said it would from the start. MySpace users are complaining about the proliferation of corporate profiles created by marketers eager to tap into the 100 million people on MySpace. Of corporate profiles on MySpace, one person tells MediaPost, "Frankly, I think that's going too far." Frankly, we agree. While for a marketer, it's impossible to ignore the allure of 100 million people, the proliferation of advertising on MySpace is akin to Coke placing it's logo behind the cross in churches across the country. The two just don't go together.