MySpace Members Tell Marketers to Get Out

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Yes, it's happening as we said it would from the start. MySpace users are complaining about the proliferation of corporate profiles created by marketers eager to tap into the 100 million people on MySpace. Of corporate profiles on MySpace, one person tells MediaPost, "Frankly, I think that's going too far." Frankly, we agree. While for a marketer, it's impossible to ignore the allure of 100 million people, the proliferation of advertising on MySpace is akin to Coke placing it's logo behind the cross in churches across the country. The two just don't go together.

by Steve Hall    Aug-28-06   Click to Comment   
Topic: Bad, Online, Trends and Culture   

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Comments



Comments

The MySpace universe should be treated with the same kind of respect as a religious symbol? That smacks of a bit of sacrilege itself, don't you think?

I agree with the thrust of what you're saying, but the MySpace phenomenon is an organic user-generated universe that is very difficult to manipulate, and if the users find the marketing blitzes too annoying then the marketers will begin to feel the heat (and the diminishing returns.) I don't think we need to posit MySpace as some sort of untouchable sanctuary. Keep in mind that much of the draw to the average user of the site is the individual marketing potential on a scale that boggles the mind compared to what individuals had access to previously. To draw some sort of blurry and unenforceable line in the sand to proscribe corporate interests from trying to tap into that marketing potential is futile and misguided at best, and seems to imply a misunderstanding of the nature of this online beast.

Posted by: Aatom on August 28, 2006 12:41 PM

Good luck with that! They are going to try and track down millions of marketers out there?!

Posted by: Some guy on August 28, 2006 12:42 PM

It was an analogy albeit an extreme one, Aatom, and I completely understand the nature of this online beast. I spent years shoveling shit down people's throats who had nor desire or need for it:-)

Posted by: Steve Hall on August 28, 2006 1:25 PM

There are other networks, there are other ways to meet and interact with people... so if a MySpace member feels bad about fake profiles, ads and else then delete your profile and try life offline.
OPEN YOUR EYES PEOPLE.
MySpace is not a democracy!!
(Neither USA or the new Irak)

Posted by: Andres Colmenares on August 28, 2006 1:37 PM

Exactly!

There is no mandate of modern times requiring you to have a MySpace page. The advertisers only have as much influence as you give them.

Posted by: sarah on August 28, 2006 1:46 PM

No advertising equals no MySpace. Most users realize this. It's either ads or membership fees. I think that members are happy to see ads, provided they do not interfere with the overall user experience, and also that they are relevant. This is key with any advertising or marketing outreach. Make it relevant, and users will respond positively.

Posted by: Shawn Thomson on August 28, 2006 2:12 PM

ROFLMAO! Thank you for the belly laugh! Advertising is like Oxygen. No property can survive without it.

Posted by: arthur on August 28, 2006 2:41 PM

I kind of liked product profiles on My Space, I'm surprized there is a backlash. And to think I was just about to suggest creating a my space profile to company I am interviewing with for a marketing position.

Now I might have to think of something else.

Posted by: Bjorn on August 28, 2006 4:08 PM

Really, get over it. I understand your need to generate conversation; guess you are just being devil's e-advocate?

Everyone's got the choice to go to any of the hundreds of other social networking sites that will do the same thing when they realize the need a little more revenue. Woe be to the internet generation who think everything comes for free. When you're not paying for a service, you're in no position to make demands or whine about it.

Posted by: Winterm00t on August 29, 2006 1:27 PM

Really, get over it. I understand your need to generate conversation; guess you are just being devil's e-advocate?

Everyone's got the choice to go to any of the hundreds of other social networking sites that will do the same thing when they realize the need a little more revenue. Woe be to the internet generation who think everything comes for free. When you're not paying for a service, you're in no position to make demands or whine about it.

Posted by: Winterm00t on August 29, 2006 1:27 PM

Nothing to worry about. Myspace users aren't the types to click on most ads and they're too self-involved to explore any marketing opportunity. Most marketers thinking there is money from myspace users, is fooling himself. The only good thing good about myspace is if you're a band or in the entertainment business. As far as other types of products, myspace is just a big waste of time and effort.

Posted by: Rem on August 29, 2006 3:42 PM

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BTW, MySpace is not a waste of time and effort, as there are so many marketing oportunities in here!

Kul

Posted by: kul on May 7, 2007 8:16 PM

Well, i think it's going to be difficult to stop that steamroller. Like everything else that makes it to the web....once it's out there, there's no stopping it. I just wish i could figure out how to be a bigger part of it.

William Masek
http://www.letsgotraveltheworld.com

Posted by: William Masek on August 29, 2007 10:17 PM




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