Robots Replace Cat Fights In Beer Ads

brewtron.jpg

Like a bunch of ten year old boys playing with the circuit breaker in the basement, Brewtron, Defender of Beer was created by some guys as the perfect drinking buddy. Oh, and to rebrand Icehouse beer to 21-35 year old men because 36 year olds don't drink beer and would rather play with a woman than a robot. But anyway, Dennis Digital created the site for this Icehouse/Maxim.com partnership. If you're tired of catfight style beer ads, you might like this one.

by Steve Hall    Aug-22-06   Click to Comment   
Topic: Commercials, Online, Video   

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Comments



Comments

Oh Steve... This is fucking great... As you said to "Wanker" Garfield a couple of centuries ago... It's an ad... Right. I love this. Who did it? Let's get a campaign going for Cannes to start a really stupid beer commercial category. I still love the "Catfight" Hate the beer. Just like I think Icehouse probably tastes like diluted Nuns Piss. But the spot is great... BrewTron... Damn, wish I'd come up with that. But guess what, by the time I sober up in the morning, I'll probably remember that I did!!!
Keep posting the good stuff.
Cheers/George

Posted by: George Parker on August 22, 2006 2:53 PM

That was really bad, Brewtron should try out for lost in space.

Posted by: Gerard on August 22, 2006 6:15 PM

I love this ad because it's silly! The characters remind me of Danny Zuko's goofball friends in "Grease".

Posted by: Lori Barbeau [TypeKey Profile Page] on August 22, 2006 8:35 PM

An old research guy who has his headquarters here in Omaha once discovered "Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product." Here you receive the applause for a funny commercial, the client gets stuck with one that doesn't sell the product.

Posted by: roy on August 22, 2006 11:44 PM







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