We're told this is supposed to be a PSA for World Peace but we think it's better suited as a campaign to silence all those cause groups that have lost their sense of humor and have nothing better to do than ruin life for the rest of us by dumbing down and softening the edges of everything so much it all becomes pitifully bland and unmoving.
Appearing in Business Week a couple months prior to 9/11, Adrants reader Jim Lolis wonders if the creative team on this Cordant Technologies ad for its Howmet Castings division's jet engine airfoil technology was Al Qaeda. It looks pretty foretelling to us. Of course, yes, it's just another coincidence.
Just after writing an article about a recent piece of work for Slim Jim done by Crispin Porter + Bogsky, we received this email from an Adrants reader who wonders why Crispin has so much trouble giving credit where credit is due:
"I just think it's interesting that CP+B has so much trouble giving credit to those with whom they collaborate on their campaigns. I was just reading some coverage of the iMedia Connection Brand Summit and found the following sentence a little disturbing, 'CPB also created a GTI Configurator that let online visitors customize their GTIs with all the available features, after which they could take a virtual joyride with the beautiful German Engineer, Helga.' I'm pretty sure IQ Interactive actually created the Configurator."
With a website called Snapalope Hunting Association of America, Crispin Porter + Bogusky has done some funny work for that convenience store oddity, Slim Jim. Is it meat? Is it flavored cardboard? Whatever. We'll let the food magazines figure that out. On the site, comparison charts make it easy to spot a Snapalope, a hand signal guide makes it easier to team hunt the beast, tip on hiding, using decoys, trapping and some ads in which Zoic Studios created the visual effects of the Snapalope.
Bucky Turco tells us the government, perhaps hoping for some Lonelygirl15 or NewNuma love, has taken its anti-drug campaign to YouTube posting twelve videos. Some are the as that have been running for a while. Others are from the Department of Health and Human Services' Substance Abuse and Mental Health Services Administration which are sure to be riveting. Yes, YouTube is where the kids are so perhaps this will spread the anti-drug message further.
Taking body grooming and fashion to an entirely different level, this three minute video created by Grey Worldwide and The Viral Factory and co-directed by James Rouse nonchalantly illustrates the potential beauty that resides between a woman's legs and celebrates it like any respectable high fashion designer would. With tongue firmly planted in cheek, this three minute video for Remington is most definitely not your father's shaving commercial.
This is an ad that's not an ad that is an ad. Only the production staff and actors knew what was up. The audience had no idea. This is an ad that's actually fun to watch. This is an ad we really like.
We've all seen a person at some point who looked like an idiot because they forgot to remove the tag from that new piece of clothing they just bought. It's kind of like the fodd stuck between the teeth thing. Well, with this street campaign for Marshalls, forgetting to remove the tag is exactly why this Chicago street campaign is so interesting. The retailer sent a team out to roam the streets with gigantic price tags affixed to their clothing, making them impossible to miss and drawing attention to the clothing itself. We're told call ins to radio stations were also part of the stunt to further increase awareness. We like. See other images here.
Soon to make "regular" 411 service a thing of the past because of its obscenely high cost specially on mobile services are services like Jingle Networks' 800-FREE411, a 411 service that gives you the number without a charge and occasionally plays an ad prior to giving you the number. Most ads are mercifully short like this collection from CBS which is promoting its fall lineup with the service. Rather than paying as much as $1.50 or more simply to get a phone number, listening to a :10 seems like a very fair exchange. We think these services have legs particularly in a world full of TiVos, ad blockers and cell phones.
Here's a witty ad campaign for a pizza joint called Toppers from Shine Advertising. With copy like, "Every pizza is made with tender loving care. The exact same way we treated your girlfriend last night." Not exactly family friendly Bertuccis but way more fun. See the work here.
Earlier this month, we pointed to one of three videos promoting the benefits of the new Windows Live Messenger which touted the benefits of new means of communication over old. Here's the other two along with the original on a fancy little site created by AKQA and produced by Maverick.