Doritos, Chevy Pave Way to Consumer-Created Super Bowl


Following in Chevrolet's footsteps, Doritos has announced it, too, is asking people to create their own Super Bowl commercial focusing on how Doritos fit into a person's life. According to the promotional site, the process is simple. "Shoot it. Submit it. We'll pick the top five and from those, America will vote for its favorite. What happens with the winner? We debut it as a Doritos commercial on Super Bowl XLI." Who needs an ad agency anyway?

by Steve Hall    Sep-26-06    
Topic: Consumer Created, Promotions

Give, Play, Win, Discuss, Disclose


- Ad legend Phil Dusenberry and colleagues Ted Sann and Charlie Meismer created Don't Almost Give. Give for the Ad Council.

- Shawn Waite says Scion scratch off posters are a pain in the ass.

- Sneakerplay is a social networking site for smeakerheads. Who knew? Apparently, it's important because Nike has partnered with the site.

- The Truth campaign has earbed itself an Emmy Award or programming distributed via Advanced Media.

- At the MIXX Conference and Expo this week at Advertising Week, online video company VideoEgg announced its advertising offering which will allow advertisers to place ads within VideoEgg videos on Bebo, Dogster, hi5 and Tagged.

- Here's a little promotion from VitaminWater with Red Sx player David Ortiz called Who's Your Papi in which you can win a trip to the Dominican Republic.

- Tokion magazine is holding its Fourth Annual Creativity Now Conference October 14 and 15 at Cooper Union in New York City.

- This past Friday, Red Robin Restaurants launched a qtags-powered text campaign in all of its Texas area restaurants.

- The Word of Mouth Marketing Association is hosting a telephone briefing on the issues surrouonding social media disclosure as brought to light once again, this time, by the LonelyGirl15 thing.

by Steve Hall    Sep-26-06    
Topic: Industry Events, Outdoor

New York Daily News Buys Ad In New York Post

animalny_post promotes new.jpg

In perhaps some sort of inside Advertising Week joke, Rupert Mudoch-owned New York Post is running ads for Mort Zuckerman-owned New York Daily News. Perhaps one of the two lost some sort of bet while comparing who had the hottest girlfriends and wives. Or, perhaps, there's a deal in place for one to buy the other and an over eager ad sales rep jumped the gun on accepting cross-media ads. Or, we're just dumb and there's a perfect good explanation for this.

by Steve Hall    Sep-26-06    
Topic: Strange

Tremor Rebrands, Launches Seizure-Inducing Banner Campaign


During Advertising Week and with a seizure inducing online ad banner campaign, online video advertising firm Tremor Network has announced a rebranding and name change to Tremor Media to better describe its shift from online ad network to full blown "online video solutions" company for advertisers and publishers. You can catch the campaign in print on back covers of Adweek, Mediaweek, and Brandweek magazines and those siezure inducing banners online at Adweek, MediaPost, imediaconnections, MarketingVOX, MediaBuyerPlanner and, yes, right here on Adrants.

While our ad department, once again, "forced us" to run this campaign, there seems to be a nice tie in with the whole "tremor" thing. The banners say 'a seismic shift in advertising." Get it? Seismic? Earthquake? Shaking? Spasmodic banners? OK, forget it. That's a stretch. We're just trying to justify accepting their business. It'll all be over in a week.

by Steve Hall    Sep-26-06    
Topic: Campaigns, Magazine, Online

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Independence Cigar Gives Full Body Roll


Hmm. It seems today's edition of Adrants is turning into the all-sex edition. We had Paris Hilton driving drunk and sponsoring a wine-maker. We had girls on ponies playng rugby at the beach for Burger King. Now we have the most blatantly sexual story of all: actual girl on girl sex. Well, not porn-like actual sex but it's close enough and it's from our good old friends Independence Cigar who've always known the best way to roll a cigar. All videos contain nudity. You decide when and here to view.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good, Strange

Rugby, Beaches, Ponies, Girls in Bikinis Better Together


Though acknowledging their individual goodness, this New Zealand Burger King commercial says rugby, beaches, ponies and girls in bikinis are better together just as cheese, bacon, chicken and barbecue sauce are better together in the Cheesy Bacon Tendercrisp sandwich. We can't argue with either.

by Steve Hall    Sep-26-06    
Topic: Commercials, Good

She Drinks. She Drives. She Does Wine Ads. It's Paris Hilton!


AdFreak has an obsession with Paris Hilton and is running a contest with itself to see how many tim es it can post that image of her eating the Carl's Jr. burger. But it's all OK because we share the same obsession. We know. It's unhealthy but as a follow up to the former obsessional post about Paris' DUI arrest, AdFreak tells us some people feel her fronting Italian wine-maker Proseco isn't such a great thing. Proseco CEO doesn't seem to have an issue saying, "Paris Hilton was very pleasant and uncomplicated. I found her to be completely different from the way she is usually portrayed. Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Who put those words in his mouth? Anyway, yes, this story is just another excuse to share another Paris Hilton photo with you. OK., we're shutting up now.

by Steve Hall    Sep-26-06    
Topic: Campaigns, Celebrity

Milwaukee's Best Beer Cannon Much Better Than OutPost Gerbil


If you're not going to use hot women in bikinis when you create your beer commercial masterpiece, the only other option, really, is to blow stuff up with beer cans. Reminiscent of the famed Gerbil commercial, are several videos on YouTube of a few guys who were paid by Milwaukee's Best to make a beer cannon that projects beer cans into objects in front of a target such as a television, a watermelon, a plant, mayonnaise, beef stew, eggs and other assorted items. Collectively, the videos have been viewed almost a couple million times on YouTube.

If you want to see all the vdeos crammed into one, there's a montage version set the the tune of Robert Wagner's The Ride of the Valkyries made popular in the movie Apocalypse Now. All the videos are on the Milwaukee's Best website too.

by Steve Hall    Sep-26-06    
Topic: Good, Online, Trends and Culture, Video

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