Arnold Gets $250 Million Or $150 Million From Progressive

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We love it when the media duel to beat each other to the punch with their email alerts. At 12:37PM, Ad Age tells us Progressive Insurance has handed it's $250 million account to Boston's Arnold. At 1:00PM, AdWeek tells us Progressive Insurance has handed it's $150 million account to Boston's Arnold. So which is it guys? $250 mill? $150 mil? That's kind of a big difference. Do tell. Progressive?

by Steve Hall    Sep-18-06   Click to Comment   
Topic: Agencies, Brands   

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Comments



Comments

I have no idea which it is. But it is not 250K or 150K, it is 250mm or 150mm. Either one is large.

Posted by: Barry Silverstein on September 18, 2006 2:54 PM

If you go to Progressive.com, you can compare quotes from AdAge and AdWeek as well as some of their leading competitors. ;)

Posted by: Rusty on September 18, 2006 3:58 PM

Actually, while 250K vs 150K is a large relative difference, 250 Million vs 150 Million is a large absolute difference.

And either one is 'frickin' Yuuuge' as we'd say 'round these here parts.

Posted by: Stevie The K on September 18, 2006 4:03 PM




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