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Birds Dive Bomb Jeep Wrangler

jeep_eagle.jpg

As a follow up to the car-eating gorillas, BBDO has released its second commercial promoting the four door Jeep Wrangler. This ad, following the whole "new species" theme - we can just hear the creative concepting session on this one (new car...hey, I got it...new species!) - , features birds (hawks? eagles?) dive bombing the Jeep only to find out it's a bit tougher that a mouse.

by Steve Hall    Sep-28-06   Comments (6)   
Topic: Campaigns, Commercials, Creative Commentary, Good
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Comments

Isuzu did something similar with pigeons in the mid-'90s. Followed by Ford Ka:

http://video.google.com/videoplay?docid=1705194954902059138

Posted by: Sunil Shibad on September 28, 2006 12:44 PM

Isuzu did something similar with pigeons in the mid-'90s. Followed by Ford Ka:

http://video.google.com/videoplay?docid=1705194954902059138

Posted by: Sunil Shibad on September 28, 2006 12:45 PM

I can just hear the eagls, hawks and other sidewalk dumpers now "so may Jeep drivers below and so little time."

Posted by: Old Redneck on September 28, 2006 1:14 PM

I can just hear the eagls, hawks and other sidewalk dumpers now "so many Jeep drivers below and so little time."

Posted by: Old Redneck on September 28, 2006 1:15 PM

hey! where's the cream filling?

this spot could have used that line only the jeep would look like a twinkie rather than a bug.

Posted by: david! on September 28, 2006 3:12 PM

cute spot, well executed but print is where this idea really kills.

Posted by: steve on September 28, 2006 6:01 PM

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