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Car Parked Atop Tea Cups Shows Important Product Trait

car_tea_cup.jpg

There's nothing like illustrating the strength of fine china by parking a sports car on top of four tea cups. Huh? Strength of fine china? Is that really a quality a tea cup needs to have? most people drink tea with a tea cup, not park their car on top of it. Oh...wait. This is marketing. I'm sorry. Of course you park a car on top of tea cups when you're Canadian china chain William Ashley and are trying to attract attention to your flagship store during Toronto Film Festival Week. Our bad. Great promotion.

Written by Steve Hall    Comments (4)     File: Guerilla     Sep-20-06  

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Comments

Ever heard the term, bull in a China shop?

Lambo's logo is a bull. That's what I was thinking as soon as I saw it. But then again I am a car and ad nerd.

Posted by: Chris on September 20, 2006 02:17 PM


Thanks so much for explaining your idea behind your promo and yes you are a nerd.

Posted by: james on September 20, 2006 02:51 PM

"Thanks so much for explaining your idea behind your promo and yes you are a nerd."

--Umm, it's not my promo. And I didn't say it was good. I work on an automotive ad account, hence the ad/car nerd stuff.

Lighten up james.

Posted by: Chris on September 20, 2006 03:17 PM

I love the tea ads that surface at the top of the post. Too bad Ashly aint buying.

Posted by: nalts on September 20, 2006 03:48 PM

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