Cinema Ad Goes Live With Audience Participation.

blive.jpg

This was done before prior to a theatrical presentation but now it's made its way to movie theaters. To promote its new B LIve website which, humorously, appears to be under construction, Bacardi placed a pre-movie ad in Dutch theaters showing people grooving to a DJ. Half way through the ad, the power (in the ad) goes out, the music stops and the people stop dancing. A few seconds later, a guy in the theater stands up and starts beatboxing to which the dancers in the actual commercial respond to and begin dancing again. A woman in the theater stands and begins to dance as well. While the whole thing looks very staged, if real, it does seem to eliminate the pre-movie monotony that has taken over theaters.

Written by Steve Hall    Comments (1)     File: Commercials, Good     Sep- 5-06  
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M/S Ape&SuperApe Entertainment & InfoTech Pvt Ltd
24,M.R.Road B/33 B.M.C. Tenement Walpakhadi Mumbai: 4000009
Phone/Fax: 91-022-23705030 Cell/Mobile: 9324266447
apesuperape@hotmail.com
ashwastthamathemovie@hotmail.com

Posted by: Pradeep Gohil on September 7, 2006 09:36 AM

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