Dear MediaWeek: Please Stop Using Text-Link Ads
Paul Conley digs deep into an issue about which we have strong opinions. More and more, we are seeing online editorial infiltrated by text link ads from the likes of companies such as IntelliTXT. It, no doubt, crosses the line between advertising and editorial. We don't claim to be perfect here at Adrants. We all need ad revenue to make money but text link ads just go too far. They are annoying with their little pop up bubbles and misleading in that a link in edit should lead to other edit or a referenced website, not an ad.
Conley points out InteliTXT says it uses "in-text placement to cut through the online advertising clutter." Oxymoronic. In-text placements *add* to the clutter. They don't cut through it. In the past, IntelliTXT has asked us if we'd like to use their service here on Adrants. We quickly and politely declined. If humble Adrants can make enough money without text-link ads then one would think a giant company like VNU could live without them as well. Apparently not.