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Nike Pays For Stolen Logo

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Back in May, we reported Nike had co-opted the logo of London borough Hackney for use on a line of World Cup sportswear. Hackney didn't take kindly to the giant retailer "borrowing" what little the downtrodden borough had in order to profit from and asked Nike to share in the profits of the line. Luckily, the story does have a happy ending and Nike parted with £300,000, apologized to Hackney and covered all legal costs.

by Steve Hall    Sep-12-06    
Topic: Brands, Policy



Evian Pops Up, Affleck Pops Up, Hispanics Pop Up

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- Jumping on the pop-up store trend, Sharpe Blackmore Euro RSCG launched the Evian Purity Spa in Toronto's Yorkville. The spa will operate for the month of September then close.

- This has absolutely nothing to do with advertising but you have to see this video of an interview Ben Affleck gave a few years a go with a Montreal-based French Canadian reporter for Jersey Girl during which he never let her off his lap.

- Caffeine Marketing offers up some important tips on requesting links from others sites to build your own site's popularity.

- Mack Simpson who works for Hispanic agency Dieste Harmel wants us to know there's an elephant inside the living room of Madison Avenue. That elephant is th burgeoning Hispanic market which is expected to have $863.1 billion in buying power by 2007 and making up 20 percent of the 20-34 population.

- Mack Simpson has also created a top ten list every young creative should heed. Don't be a dickhead, think twice/speak once and don't play politics are just a few.

by Steve Hall    Sep-12-06    
Topic: Good, Guerilla



Agency Launches Bilingual Online Video Advice Comedy Column

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Here's another fun little time waster from Boston's Captains of Industry (yes, it's an agency and that's their name) has launched Ask Dr. Clark (go to the site, click the "fun" tab ) in which a 60's style doctor answers important questions such as "My snoring keeps my wife awake. What can I do?" and "My voice is too low to get a date. Can you help?" The answer to the snoring question is ridiculous but quite funny. The site is bilingual and Dr. Clark speak Spanish with a curiously German accent.

more »

by Steve Hall    Sep-12-06    
Topic: Agencies, Good, Strange



Account Exec Starts Charity For India's Orphans

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Todd Copelvitz, formerly with The Richards Group in Dallas tells the story of an account person with whom he worked while at the agency named Tanya Pinto who's launched a charity called Baal Dan which she set up to aid orphans in India. She's done it one her own time, with her own money and while still working at The Richards Group.

Having grown up in India until the age of 13, Pinto was motivated to start Baal Dan after a sabbatical to India to help orphans. Now, back at The Richards Group, she is receiving help from co-workers on the charity. Why not get behind one of our own and, as Todd writes, "...take a moment from reading about the latest viral campaign and check out Tanya's work. Then do something that will really matter, and donate." Indeed.

by Steve Hall    Sep-11-06    
Topic: Agencies, Good



'I Fell Down Some Stairs' Abuse Excuse Used In Ambient Campaign

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Abuse seems to be a theme lately. First, it was last week' boxer-themed One Man Fight video for Amnesty International. This week it's ambient (OK, OK, we'll start using that term) placements near the top of Boston T (subway) station stairways that read, "I fell down some stairs" for Endabuse.org.

by Steve Hall    Sep-11-06    
Topic: Good, Guerilla



Staring During Poker - OK, Staring While At Urinal - Not

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There are just certain situations where staring is simply not advised: at the urinal, in the elevator at someone's disgusting facial blemish or if you are an overweight, wife beater-wearing, ice cream licking slob looking at two teens making out in a convertible. It is, however, OK to stare during poker as indicated in these Fallsview Casini Resort/World Poker Tour commercials by BBDO Toronto.

by Steve Hall    Sep-11-06    
Topic: Campaigns, Commercials, Good



Find the Best Jobs And the Best Employees on Adrants

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You might have noticed this "Marketing Jobs" section floating around from place to place here on the site. Well, we think we've found a permanent home for it both here and in the newsletter version of Adrants. So what is it? In partnership with iMediaConnection, we've launched a job board here on Adrants on which you can both find a job and post a job. That's it. It's that simple. Plus, for the benefit of hiring companies, the listings also appear on iMedia Connection, MarketingVOX and MediaBuyerPlanner. All the jobs are related to our industry so it should make it a whole lot easier than slogging through Monster or CareerBuilder. Find hundreds of jobs. Reach thousands of talented readers with a listing. Check it out.

by Steve Hall    Sep-11-06    
Topic: Announcements



Relative of Talking Horse Mr. Ed Shills For Drug Company

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Taking the phrase, "straight from the horses mouth," literally, Merial, a drug company for horses, has launched a promotion for its ulcer prevention medicine UlceGard and employed a talking horse to do it. On the site, visitors can pick their horse or upload any image of their choice, type in a phrase and have the horse speak it. Who knew horse ulcers could be so much fun?

by Steve Hall    Sep-11-06    
Topic: Good, Online



Samsung Gets Your SexyBack With Justin TImberlake

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Samsung has hooked up with Super Bowl wardrobe malfunction participant Justin Timberlake to promote its new a930 phone. Fifty people will win a free autographed phone from the one time Britney boy as well as his new CD FutureSex/LoveSounds. Not sure we want to hear Justin make love sounds but we're sure there are those who do. People who don't win or don't want to play can simply join the Samsung Fun Club and get Justin's SexyBack ringtone for free. Check it all out here.

by Steve Hall    Sep-11-06    
Topic: Celebrity, Online, Promotions



College Students to Create Chevrolet Super Bowl Commercial

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Chevy is amping up its obsession with consumer generated media and has launched a contest for college students to enter competition, create an ad for the company, get it produced and have it air during the Super Bowl in 2007. With teams of three students, the focus will be on the automaker's Aveo, Cobalt, HHR and Equinox. Students will submit their concepts to Chevy and five will be chosen to present to Chevy and its ad agency in the Fall. The winner will participate in production. No mention was made regarding just how much creative control students will maintain once the idea is handed over but we're pretty confident Chevy will be honorable in this area.

by Steve Hall    Sep-11-06    
Topic: Commercials, Consumer Created, Good, Super Bowl 2007



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