Moms Like to Play Pretend Too
At Prenatal.com would-be mothers can send e-cards to other would-be mothers who perhaps entertain fantasies about donning a space suit and swapping childrearing advice with nearby aliens. Wow. Prenatal is a French maternity brand. The company prides itself on knowing the "technical and aesthetic" needs of moms in addition to their "medical and psychological" ones.
Not really sure how to feel about this other than, perhaps, American maternity brands need to put out more interesting ads and customer interaction-type stuff. We're indifferent to maternity wear as a whole but if we ever have to stock up we'll probably shoot for the brand that lets us send the alien e-cards. - Contributed by Angela Natividad.